The Pilates Boom Is Shaking the Workout World
Reformer Pilates boomed post-COVID through social media, celebrity influence, and wellness appeal, but rapid studio growth raises concerns about training quality.
Peloton’s Private Clothing Label, Picturesque Workouts and Prized Instructors
Published on January 7, 2022, at 4:35 p.m.by Elise Luoma. Peloton’s initial mark included a Kickstarter campaign and a controversial television advertisement. Now, the company is booming
Building Brand Loyalty One Workout at a Time
Published on October 5, 2020, at 8:00 p.m. by Grace Evans. When the United States was rapidly thrown into an indefinite quarantine, there was
Brands that Fit
Published on March 3, 2017, at 11:15 a.m. by Julia Cione. Living a healthy lifestyle has basically become a fashion trend. People are showcasing
A Look into Social Fitness
From motivation to monetization, fitness brands are booming online. But what keeps followers engaged—and loyal?
Raising the Barre
Posted: April 3, 2014, 1:08 p.m. by Devon Landman. If you haven’t heard of the new, unique workout called Pure Barre, chances are
Move Over Muffin Top, The Thigh Gap Is Here
Posted At: December 7, 2013 8:28 p.m. by Sarah de Jong. The fashion industry has historically obsessed over weight and weight-related issues. In addition,
Lululemon: One Size Doesn’t Fit All
Posted At: November 11, 2013 2:15 p.m. by Jessica Smith. Lululemon Athletica was recently under fire for accidentally producing “sheer” yoga pants in March.
Consuming Fitness
Posted At: September 9, 2013 7:30 p.m. by Jessica Smith Being lazy in America is apparently a thing of the past. Fitness companies have