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Editor Biographies, Fall 2021

Ashley Cunigan Editor/Writer and Marketing Team Member Hometown: Jacksonville, Alabama Major/Minor: Public Relations/General Business Academic Achievements: Crimson Achievement Scholar, Ashley Doyle/Gaither Scholarship Recipient, John & Donna Beauchamp Scholarship Recipient, C&IS Ambassadors Outstanding Junior (2021), UA President’s List (2018-2019), UA Dean’s List (2019-2021) Jobs, Internships & Other Achievements: Social Media

MikeWorldWide: Public Relations Agency Spotlight

MikeWorldWide: Public Relations Agency Spotlight

Published on November 29, 2021, at 6:25 p.m.by Evvy Lusco. Based in New York City, MikeWorldWide is an integrated public relations agency with a network of partners and talent hubs across the globe. MikeWorldWide was founded in 1986 and is among the “world’s leading independent public relations agencies.”

From “19” to “30”: Adele’s Latest PR Strategy

From “19” to “30”: Adele’s Latest PR Strategy

Published on November 15, 2021 at 8:00 p.m.by Evvy Lusco. Many artists tease the release of new music; Adele is no exception. Since her last album in 2015 titled “25,” fans have longed for the singer’s next age-titled record. With billboards showcasing “30” in cities across the world, speculation arose

Competing for the PRize: Brands and the “Squid Game” Buzz

Competing for the PRize: Brands and the “Squid Game” Buzz

Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a public relations campaign must-have for numerous brands. Since its premiere in late September, the Korean series has generated thousands of mentions

Boutiques and Brand Image: Instagram as a Public Relations Tool

Boutiques and Brand Image: Instagram as a Public Relations Tool

Published on October 7, 2021, at 6:25 p.m.by Evvy Lusco. Since the launch of Instagram in 2010, users have shared photos, videos and stories to their accounts on the platform. Similarly, large corporations have utilized Instagram as a public relations tactic to promote products and engage with

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