Published on October 9th, 2020, at 7:56 p.m. by Julianna Kendall. Public relations professors spend countless classes trying to teach young PR professionals how to interact with reporters. They teach how to pitch, how to speak to reporters in interviews, and how to train spokespeople.
Published on April 20, 2020, at 9:04 p.m. by Jordan Axel. One of the remarkably eminent components of a successful business is cultivating brand identity. Companies spend thousands — some even millions — of dollars annually to build and sustain their brands. When you think
Published on April 15, 2020, at 8:34 p.m. by Allie Rose. Skin. It is the largest organ in the human body. We wash it. We put makeup on it. We try to make it look its best. Shouldn’t we also do our best to take
Published on April 1, 2020, at 7:27 p.m. Published by Hannah Fogus. Picture this. You just graduated college, and it’s time to embark on a new journey — a journey that involves driving a 27-by-11-foot tall hot dog on wheels around the country for a
Published on February 27, 2020, at 7:48 p.m. by Hannah Fogus. According to PRSA, the official definition of public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” What if that relationship could directly save people’s lives? In
Published on October 14, 2019, at 7:32 p.m. by Justine Groeber. As one of public relations’ biggest growth areas, health care PR generates over 15% of a member firm’s revenue. Oftentimes when one thinks of public relations, sports or entertainment PR comes to mind, while health
Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been
Published on March 29, 2017, at 08:20 a.m. by Terrika Woods. Freelance public relations is a job market that is currently flourishing. Practitioners have become interested in the personal and professional gain it offers. Freelancing allows professionals to earn extra revenue while gaining experience by
Published on November 30, 2016, at 4:10 p.m. by Kennedy Studdard. For Southern students majoring in public relations, Atlanta has become an ideal location for postgraduate internships and jobs. Whether a student starts out in a small boutique agency or at a large, global organization,
Published on November 15, 2016, at 1:59 p.m. by Amelia Neumeister. When talking about public relations sectors, the main specialties thought about are technology, entertainment, sports, fashion and food. But one of the biggest sectors of the communications world is also the most often looked-over.
