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Branding Lessons from Prince’s Purple Reign

Branding Lessons from Prince’s Purple Reign

Published on September 20, 2016, at 2:48 p.m. by Ashley Stults. Not only did the legendary performer Prince leave behind a musical legacy, but he also left behind a brand legacy. During his career, he produced chart-topping hits, starred in a movie inspired by his

Google’s Gags

Google’s Gags

Published on June 6, 2017, at 8:07 a.m. by Leah Tobak. Since the turn of the century, Google has consistently set the standard for company April Fools’ Day jokes. Beginning in 2000, Google’s annual antics began drawing national attention and inspiring other companies to follow suit.

#TBTV: Nostalgia Now Trending

#TBTV: Nostalgia Now Trending

Posted on March 2, 2016, at 11:30 a.m. by Elizabeth Broussard. It’s happening: TV today is stuck in the 90s. Well, maybe not stuck — just a little preoccupied. For many scrunchie-wearing, MTV-obsessed teens, the 90s were a golden age of television. From “Friends” to

The Sweet Secret to Nestle’s Global Branding Success

The Sweet Secret to Nestle’s Global Branding Success

Posted on February 10, 2016, at 10:00 p.m. by Mackenzie Lyng. When you think of Nestle brands, you probably envision tasting the flaky, peanut-butter-flavored center of a Butterfinger or smelling freshly baked Toll House cookies. But the Swiss food conglomerate’s products do more than just

It’s a New Barbie World

It’s a New Barbie World

Posted on February 5, 2016, at 1:40 p.m. by Mackenzie Ross. Like many little girls, I spent countless hours crafting fairytales, building dream homes and finding the perfect pink outfit for my 11.5 inch, blonde-haired, blue-eyed best friend. The doll known as “Barbie” was more

Social Media: Changing the Fame Game

Social Media: Changing the Fame Game

Posted on Nov. 18, 2015 at 1 p.m. by Shelby Bonner. Not everyone is Beyoncé. Thankfully, for those who can’t release a successful album overnight with no prior warning to the public, there’s social media. It’s no secret that being active on social media boosts

Geo-TAG, You’re It

Geo-TAG, You’re It

Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has created a whole new meaning to the word “selfie,” and

Get Your Brand on Board!

Get Your Brand on Board!

Posted: March 9, 2015, 2:16 p.m. by Haley Petrey. I’m stepping out on a limb by saying most of us are guilty of wasting away hour after hour pinning things to our dream homes and imaginary closets. A task so mindless yet it manages to

M&M’s: Sugar-Coated Success

M&M’s: Sugar-Coated Success

Posted: February 3, 2015, 2:50 p.m. by Michelle Pierce. It’s the middle of July, and the summer sun is shining down on your back. You reach into your bag and pull out that chocolate bar you have been craving all day. As soon as you

Rebranding the South

Rebranding the South

Posted: January 27, 2015, 12:28 p.m. by Connor Fox. The American South has long been associated with its food, music and politics, to name just a few of its many distinct qualities. While some have an outdated perception of the region, many have come to

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