You May Want to Read the Label
Published on April 15, 2020, at 8:34 p.m. by Allie Rose. Skin. It is the largest organ in the human body. We wash it. We put makeup on it. We try to make it look its best. Shouldn’t we also do our best to take
Why Clare Crawley Is Good for Bachelor PR
Published on April 2, 2020, at 8:53 p.m. by Emily Greco. This month, Clare Crawley was announced as “The Bachelor” franchise’s newest Bachelorette. Unlike previous Bachelorettes, Crawley was not a contestant on the most recent season of “The Bachelor.” Despite not being a recent contestant,
Your Brand Needs PR More Than You Think
Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy task. Small or large, businesses must use critical thinking to come up with strategies to launch whatever they’re selling. These strategies
A Review of Anti-Valentine’s Day: The Brand
Published on February 17, 2020, at 9:48 p.m. by Janie Creighton. courtesy of @kellysikkema from Unsplash Over the years, different companies have used their own creative strategies to attract singles and non-singles to the Valentine’s Day brand. However, Valentine’s Day is not the only holiday
Tune in to Festival PR
Published on February 4, 2020, at 5:35 p.m. by Macy Krauthamer. Isn’t it every music lover’s dream to do public relations for one of their favorite music festivals? Lollapalooza. Bonnaroo. Austin City Limits. Maybe it’s just me, but the combination of music, travel and meeting
Kobe Bryant: A Legacy Beyond the Court
Published on January 29, 2020 at 8:37 p.m. by Allie Rose. I was eating lunch with friends on Sunday, Jan. 26, when all around the restaurant people were struck with the news that basketball legend Kobe Bryant had passed. He and his daughter Gianna died
The Foundation of Inclusive Branding
Published on October 15, 2019, at 11:00 a.m. by Ali Cushing. In the past, many brands promoted products in an exclusive light, focusing on messaging that only spoke to specific demographics. However, nowadays there is a movement for more inclusive marketing, and brands that once
Building the Legion Brand
Published on June 10, 2019, at 10:30 a.m. by Hudson Nuckolls. The phrase “professional soccer in Birmingham” would normally be part of a discussion about football (the European version) being played in Birmingham, England. The city boasts two proud English Football League Championship clubs —
Body Positivity and Brand Authenticity
Published on October 4, 2018, at 3:10 p.m. by Gillian Castro. Certain industries acquire certain reputations over time. These distinctions become well-defined molds that shape the people within a particular profession. For most, a defining reputation, good or bad, becomes a major part of a
Styling Harry Styles
Published on June 13, 2017, at 8:43 a.m. by Julia Cione. Harry Styles, musical artist, announced his solo career with the release of his first single “Sign of the Times” in April 2017. Coming from the “X-Factor” formed band One Direction that became the biggest