By Wesley Vaughn Video game reviewers have billed it as “not your ordinary first-person shooter.” Combining lightning-fast gameplay, striking visuals and a brazen attitude, Bulletstorm separates itself from the pack of typical video games. It makes sense that its public relations campaign would do the
by Katherine Baker When you think of a YouTube video that you have watched dozens of times, what do you see? Do you see animals, babies, double rainbows or maybe even men getting kicked in the crotch? Well, that’s what Smart Water associates with “viral
by Amanda Coppock Five years ago, if you were to say you wanted to “tweet,” the person you were talking to would probably think you were crazy. As pervasive as Twitter is today, five years ago it was nonexistent. When Jack Dorsey launched Twitter in
by Marissa Stabler After reading a letter that Public Relations Society of America Chair and CEO Rosanna Fiske wrote to the U.S. Senate Subcommittee on Contracting Oversight, I mused in awe for some time. The letter was sent prior to the subcommittee’s March 1 hearing
By: Victoria Corley How much tangible knowledge can anyone pick up from reading a book, listening to a lecture or even studying for a test? Not too much. In a field such as public relations, it is vital for students to have hands-on experience with
By Katy Echols There once was a boy named Jim Porter who was journeying from Oklahoma City to Memphis. Upon arriving at the airport, he walked up to a kiosk and scanned his driver’s license to print his ticket. This failed to work. He then
By Katherine Baker Consider this scenario: You walk into a hair salon with high hopes of looking like a supermodel the minute you walk out the door. The first woman you see glances at you and says, “Oh hi, I’m Marcy, and I’ll be doing
By Wesley Vaughn Ted Leonsis’ sports franchises compete with opposing teams on the court and on the ice throughout their respective seasons, but even though they belong to two different professional sporting leagues, they each share a common competitor: the local newspaper. For Leonsis, who
By Miriam Fry As more and more people become unemployed and are forced to re-enter the workforce, competition for available jobs increases, and we have to learn to step up our workplace game. It’s important to create your own personal brand on the job so
By Aman Judge With the recent news of Verizon Wireless selling the iPhone 4, the question arises if other iPhone users will make the switch from AT&T to Verizon. Although the iPhone 4 was exclusively on the AT&T network, Verizon had been toying with the
