By Wesley Vaughn Professional sports teams can unite a city. They can bring sadness or jubilation, and they can represent a city in their style of play. They can even pleasantly distract a city from its own harsh realities. But, they can also move. In
By Aman Judge Calvin Klein officially kicked off its CK One campaign on March 1, but has it really utilized the campaign to its full advantage? CK One is a campaign meant to attract the younger consumer to the Calvin Klein brand. Although there has
By Katy Echols As the semester draws to a close, students are looking to what lies ahead. As they move on to various jobs, armed with vast knowledge and training, students often rely on their degrees to represent their qualifications. But is that all there
By Libby Page As PR professionals, our job is to create relationships with clients, publics and media outlets. This relationship can only succeed if trust is gained. Therefore, we must strive to achieve the understanding of those around us. Like many other trends, trust is
By Hannah McDaniel This weekend I attended the Mid America Truck Show… Yes, a trucking show. While there, I realized that like at any other convention or event, PR played an important role. Before anyone gets too worked up: No, public relations is NOT synonymous
By Christine Kapurch Flash forward to this weekend: you and your boyfriend have nothing to do and all of your friends are headed out of town. However… no need to fear, Groupon is here! With an assortment of discounted restaurants and activities, this unique marketing
By Karissa Bursch Over spring break, I attended the music festival South by Southwest in Austin, Texas. According to the website, the SXSW conferences and festivals “offer the unique convergence of original music, independent films, and emerging technologies.” In other words, it’s a chance for
By Katy Echols I love Starbucks. I love its coffee. I love its service. I love its deep comfy chairs and trendy music. And I love that there is one on every corner. Obviously, I am not alone in this obsession. For coffee lovers nationwide,
by Amanda Coppock As often as stars like Lindsay Lohan are in the public eye, you would expect them to understand how to use better public relations to their benefit. Lohan, for one, clearly has missed out on how to use PR to save her
By: Miriam Fry When a movie idea is pitched to a studio executive, one thought is running through her mind: “Will this movie make money?” And while yes, making money is important, is it the most important part of the industry? To what lengths do
