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Scott: Embracing the New World of PR and Marketing

Scott: Embracing the New World of PR and Marketing

Posted At: February 27, 2013 9:05 P.M. by Katie Sanders The saying “Old habits die hard” can be applied to any industry today. If you are stuck in an organization that rejects new innovations or developments, you risk becoming irrelevant or ineffective. Author and keynote

Skeletons in the Closet: Avoiding Te’o and Armstrong’s Mistakes

Posted At: February 27, 2013 9:02 P.M. by Grayson Martin The age-old adage, “if you tell the truth, you don’t have to remember anything,” has never been more true than it is now with the multiple cases of deceit leading to image meltdowns. We are

Work Hard, Play Hard?

Work Hard, Play Hard?

Posted At: February 20, 2013 1:55 P.M. by Caroline Murray Yesterday, my boss called me into her office and we watched this. One of my current jobs is working as a marketing assistant at an accounting firm. The firm is in the process of transitioning

The Nashville and Florence Scenes: Creating Music Conversations

The Nashville and Florence Scenes: Creating Music Conversations

Posted At: February 19, 2013 12:40 P.M. by Claudia Calhoun Take one step onto Broadway Street in Nashville, Tenn., then stop and listen. Music floods your ears no matter what season, month or day it is. No style is off limits and neither is the

Even the Brain Needs a Little PR

Even the Brain Needs a Little PR

Posted At: February 15, 2013 5:05 P.M. by Kaitlyn Honnold Since the 1850s and the Barnum and Bailey Circus, public relations has become an increasingly important tool for businesses around the world. Dr. Shannon Bowen, associate professor of public relations at the University of South Carolina,

The Bubbling Debate Over Coca-Cola and Obesity

Posted At: February 15, 2013 5:00 P.M. by Kaitlyn Honnold In early January the makers of carbonated nostalgia, Coca-Cola Company, launched the “Coming Together” and “Be Ok” ads to tackle one of our nation’s biggest issues — obesity (no pun intended). However, there is more to

Creative vs. Traditional Résumés

Creative vs. Traditional Résumés

Posted At: February 13, 2013 5:30 P.M. by Caroline Murray Once upon a time, not too long ago, young people went to college, chose a major they enjoyed and entered the workforce. Those were simpler times, in a magical economy, where an undergraduate degree left

Small Firms, Big Success

Small Firms, Big Success

Posted At: February 8, 2013 11 P.M. by Katie Sanders An outsider to the public relations industry may not always understand the many facets of the business. An image of the PR equivalent to “Mad Men” may come to mind when people think about how

How to Earn an A+ in Business Etiquette

by Elizabeth Howell, guest blogger Although public relations professionals are not required to pass an academic course on etiquette, knowing how to properly communicate outside of press releases and blog posts is a lesson that is essential. Engaging with clients and co-workers at promotional events

A Hole In Southwest’s Image?

By Marissa Stabler I boarded the plane for my last trip to Dallas before my big post-graduation move (road-trip style) next month. Two energetic flight attendants made colorful remarks over the PA system. I took to my iPhone and tweeted how I would miss Southwest’s

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