Oreo: The Little Cookie That Could
Posted: September 3, 2014, 2:29 p.m. by Katie Foster Howard. Coke vs. Pepsi, Apple vs. Microsoft, Nike vs. Adidas. These three brand wars have been raging in the past decades,
PR Her Way
Posted: August 11, 2014, 9:34 a.m. by Amber Ingram. Ladies, let’s be honest. Almost everyone has dreamed about Superman swooping down and making that romantic rescue. Well, it is time
Managing Celebrities
Posted: August 7, 2014, 10:17 a.m. by Amber Ingram. Celebrities . . . we can’t get enough of them, from the entertainment they provide to their drama-filled lives. It takes
Fashioning a Brand
Posted: July 25, 2014, 10:49 a.m. by Amber Ingram. The fashion industry is always changing and evolving. Brand names specifically play an important role. It takes more than just connections
From Cappuccinos to Chiantis
Posted: July 10, 2014, 1:20 p.m. by Addison Viani. Since 2012, Starbucks has been testing the waters in select locations with the addition of beer and wine on its menu.
“Game of Thrones” Killed It
Posted: June 2, 2014, 9:40 a.m. by Morgan Daniels. “Game of Thrones” has been thrilling and shocking fans worldwide since its original air date on April 17, 2011. This popular
“The Fast and the Furious” Sequel Lives on
Posted: April 25, 2014, 1:15 p.m. by Devon Landman. It’s one thing for an actor’s character to pass away on a T.V. show or movie. But when the person dies
Exposing Blackfish For Exposing SeaWorld
Posted: April 24, 2014, 2:45 p.m. by Myreete Wolford. In crisis communication, a response is necessary, but a fast response is imperative. SeaWorld’s response against the bashing-documentary “Blackfish” has come
Commute-Case: Innovation That Transforms
Posted: April 21, 2014, 1:57 p.m. by Molly Moore. Profitable and practical inventions are created to solve a problem or to simplify life’s smallest and largest tasks. Remember the Snuggie?
Southwest Airlines Flies with DISH
Posted: April 18, 2014, 4:42 p.m. by Stefanie Dunlap. Upon boarding my recent Southwest flight from William P. Hobby Airport in Houston to Birmingham-Shuttlesworth International Airport, I followed the usual,