Breaking the Chain: Tobacco versus CVS
Posted: September 21, 2014, 3:55 p.m. by Brittany Downey. On Sept. 3, CVS Caremark Corporation announced the change of its corporate name to CVS Health. Its mission is “to reflect its broader
A Sweet Place to Start
Posted: August 29, 2014, 9:14 a.m. by Amber Ingram. Public relations plays an important role for corporations and businesses of all sizes. For Sweets Cupcakes, a Tuscaloosa, Alabama, bakery owned
Brightening the Appeal of Indoor Malls
Posted: April 23, 2014, 12:10 p.m. by Addison Viani. Just a few years ago, the indoor mall was the place to be on a Saturday afternoon. Whether you had 10
Raising the Barre
Posted: April 3, 2014, 1:08 p.m. by Devon Landman. If you haven’t heard of the new, unique workout called Pure Barre, chances are you will soon. Pure Barre uses
A Brand Linking PR and Passion
Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young
Signs of Success
Posted: March 17, 2014, 1:51 p.m. by Maggie Jones. As the nation becomes more diverse, our communication tactics alter accordingly. We learn to speak another language or develop a skill
Top Five Reasons to Know About The Plank Center
Posted: March 13, 2014, 9:25 p.m. by Myreete Wolford. I have a present for you, a treasure you may have yet to discover. The public relations nerd in you should
Small Town, Big Money
Posted: March 12, 2014, 6:30 p.m. by Addison Viani. A few years ago, Highlands, N.C., was a simple, quaint town visited by tourists as a weekend mountain getaway. Today, there
Partnerships with a Purpose
Posted: February 21, 2014, 10:25 a.m., by Maggie Jones. In order to pursue a goal, there must be a purpose in mind. Whether it’s for the common good and well-being
Branding Lessons from a License Plate
Posted: February 7, 2014, 3.30 p.m. by Molly Moore. CarInsurance.com recently released a survey of America’s favorite license plate designs. The survey revealed Wyoming’s license plate, featuring its symbolic Bucking