Pitching Industry Peers
Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you
Ferguson: Communicating During the Chaos
Posted: April 28, 2015, 2:50 p.m. by Laura Gregory and Sarah Parker. For the past six months, debate has raged regarding police brutality and race relations. At the center of
Creativity Evolved
Posted: April 20, 2015, 2:20 p.m. by Sadie Schwarm. Creativity is a mind map. It’s a philosophy. And it is a necessity for the public relations industry. Employers crave creatives
Big Fish, Small Pond
Posted: April 16, 2015, 3:00 p.m. by Annslee Wilson. Bigger is better — or at least that is what public relations students are often told. When it comes to choosing
Internal Communications: Creating Brand Ambassadors
Posted: April 13, 2015, 2:36 p.m. by Ethan Wiggins. In the past, employees were regarded by CEOs and managers as unimportant, replaceable parts of the company. Now, more and more
The Difficulty of Theater Marketing
Posted: April 10, 2015, 5:11 p.m. by Mackensie Henderson. With a significant drop in performing arts attendance, having a theater-marketing guru is imperative to the success of a theater. According
McDonald’s: An Evolving Image
Posted: March 31, 2015, 3:13 p.m. by Katie Vette. “This is how people want to experience our brand,” said Tyler Litchenberger, McDonald’s communications manager for external relations. Litchenberger has worked
Linking Arms for Mutual Success
Posted: March 31, 2015, 3:01 p.m. by Sarah Parker. Carefully considering prospective clients is critical for the long-term success of any PR agency. When an agency is diligent in assessing
A Busy Time for the CDC
Posted: March 16, 2015, 10:52 a.m. by Ana Vega. The Centers for Disease Control and Prevention organization was quite active this flu season after a mismatch occurred between the predicted
Under the Menfluence
Posted: March 16, 2015, 10:13 a.m. by Esther Workman. Public relations is a female-saturated industry dominated by males. But not for long. According to a 2010 Ragan study, the PR