Sound the Alarm: Best Practices in the Face of a PR Crisis
Published on March 24, 2016 at 8:30 p.m. by Leah Tobak. Most companies face at least one crisis during their lifespan: Just when everything seems to be going swimmingly, the
When, Where & Why: How to Master Crisis Communications
Published on March 23, 2016, at 9:30 p.m. by Mackenzie Ross. A plane crashes, stocks plummet, a political candidate is involved in a scandal. What do all of these things
Ballsy Branding
Posted on March 22, 2016, at 3:00 p.m. by Eliza Sheffield. Most would agree there used to be a clear frontrunner among cell phone carriers. But recently, it seems like the gap
Reputation in Education
Published on March 9, 2016, at 8:30 p.m. by Kenzie Winn. Years ago, school public relations was about conveying positive messages and gaining community support through a one-way form of
Working from the Floor Up
Published on March 3, 2016, at 9:00 p.m. by Rachel Chandler. Many aspiring professionals dream of carrying out public relations in the fashion industry, but working your way up can
Touchdown, Academics!
Published on March 2, 2016, at 5:30 p.m. by Mackenzie Ross. As football fans, alumni and students stepped off the plane at the Phoenix airport before the 2016 College Football
Atlanta: The PR Industry’s Undiscovered Jewel
Posted on February 22, 2016, at 7:40 p.m. by Lindsey Young. Atlanta is one of the best cities in America to be a millennial. According to a study by Time
Damage Control: How Cities Respond to Crisis Situations
Published on February 19, 2016, at 9:15 a.m. by Drew Pendleton. In today’s fast-paced world, a crisis can strike anywhere at any time. To combat this possibility, crisis management is
How Storytelling Captivates and Inspires
Posted on February 11, 2016, at 12:30 p.m. by Mackenzie Lyng. In April 2011, creator of TOMS shoes, Blake Mycoskie, asked the world a question: Will everyone go barefoot? From
The Sweet Secret to Nestle’s Global Branding Success
Posted on February 10, 2016, at 10:00 p.m. by Mackenzie Lyng. When you think of Nestle brands, you probably envision tasting the flaky, peanut-butter-flavored center of a Butterfinger or smelling