Invest in Your Company’s Future the Right Way
Published on April 27, 2016, at 11:40 a.m. by Kenzie Winn. Imagine that you are starting a new business. From limited budgets to attracting a new audience, the amount of
Behind-the-Scenes: An Unexpected Nonprofit
Posted on April 11, 2016, at 5:40 p.m. by Morgan Martin. The word “nonprofit” often grinds people’s gears. Individuals hear this word, and they visualize streets covered in unused fliers,
SeaWorld Sees the Light
Published on April 5, 2016, at 10:45 p.m. by Leah Tobak. SeaWorld recently announced the immediate and complete cessation of Orca (killer whale) breeding in their captivity. This ongoing battle
Relationship Status: Taken
Published on April 1, 2016, at 11:30 a.m. by Kelley Breeding. In our everyday lives, we encounter other people who shape us, change us and make us who we are.
Toeing the Line: Using Comedy in the Practice of Public Relations
Published on March 25, 2016, at 6:50 p.m. by Drew Pendleton. Professionalism comes with the territory of entering the world of public relations. In a fast-moving industry where every step
Sound the Alarm: Best Practices in the Face of a PR Crisis
Published on March 24, 2016 at 8:30 p.m. by Leah Tobak. Most companies face at least one crisis during their lifespan: Just when everything seems to be going swimmingly, the
When, Where & Why: How to Master Crisis Communications
Published on March 23, 2016, at 9:30 p.m. by Mackenzie Ross. A plane crashes, stocks plummet, a political candidate is involved in a scandal. What do all of these things
Ballsy Branding
Posted on March 22, 2016, at 3:00 p.m. by Eliza Sheffield. Most would agree there used to be a clear frontrunner among cell phone carriers. But recently, it seems like the gap
Reputation in Education
Published on March 9, 2016, at 8:30 p.m. by Kenzie Winn. Years ago, school public relations was about conveying positive messages and gaining community support through a one-way form of
Working from the Floor Up
Published on March 3, 2016, at 9:00 p.m. by Rachel Chandler. Many aspiring professionals dream of carrying out public relations in the fashion industry, but working your way up can