The Evolution of Public Relations Research
Published on October 4, 2016, at 2:01 p.m. by Sonny Franks. “I just remember thinking there has to be a better way,” remarked Dr. William J. Gonzenbach, public relations professor
Welcome to the City of Branding, Home of the Visual Identity
Published on October 3, 2016, at 3:59 p.m. By Megan Perkins Positioned strategically on her desk, just inches away from her computer, the Tuscaloosa, Alabama, vision and values are framed and
Food for Thought
Published on September 29, 2016, at 7:18 p.m. By Ashley Stults @ashlynnstults In recent years the debate between nonorganic and organic food has intensified. The organic side argues its products are better,
Food Allergies: Are They as Serious as We Think?
Published on September 22, 2016, at 3:00 p.m. by Mary Catherine Molay. Imagine this: You hand your child his dinner, turn around a few seconds later and notice that he
The Beauty of Brand Loyalty
Posted on April 25, 2016, at 4:20 p.m. by Elizabeth Broussard. This past February, Starbucks announced a small, yet meaningful, change to its customer rewards program. Instead of receiving one
Invest in Your Company’s Future the Right Way
Published on April 27, 2016, at 11:40 a.m. by Kenzie Winn. Imagine that you are starting a new business. From limited budgets to attracting a new audience, the amount of
Behind-the-Scenes: An Unexpected Nonprofit
Posted on April 11, 2016, at 5:40 p.m. by Morgan Martin. The word “nonprofit” often grinds people’s gears. Individuals hear this word, and they visualize streets covered in unused fliers,
SeaWorld Sees the Light
Published on April 5, 2016, at 10:45 p.m. by Leah Tobak. SeaWorld recently announced the immediate and complete cessation of Orca (killer whale) breeding in their captivity. This ongoing battle
Relationship Status: Taken
Published on April 1, 2016, at 11:30 a.m. by Kelley Breeding. In our everyday lives, we encounter other people who shape us, change us and make us who we are.
Toeing the Line: Using Comedy in the Practice of Public Relations
Published on March 25, 2016, at 6:50 p.m. by Drew Pendleton. Professionalism comes with the territory of entering the world of public relations. In a fast-moving industry where every step