![SeaWorld Sees the Light](https://platformmagazine.org/wp-content/uploads/2016/04/whale-e1550774149391-740x576-30x23.jpg)
SeaWorld Sees the Light
Published on April 5, 2016, at 10:45 p.m. by Leah Tobak. SeaWorld recently announced the immediate and complete cessation of Orca (killer whale) breeding in their captivity. This ongoing battle
![Relationship Status: Taken](https://platformmagazine.org/wp-content/uploads/2016/04/Business-Relationship-30x20.png)
Relationship Status: Taken
Published on April 1, 2016, at 11:30 a.m. by Kelley Breeding. In our everyday lives, we encounter other people who shape us, change us and make us who we are.
![Toeing the Line: Using Comedy in the Practice of Public Relations](https://platformmagazine.org/wp-content/uploads/2016/03/Screen-Shot-2016-03-25-at-4.54.35-PM-30x17.png)
Toeing the Line: Using Comedy in the Practice of Public Relations
Published on March 25, 2016, at 6:50 p.m. by Drew Pendleton. Professionalism comes with the territory of entering the world of public relations. In a fast-moving industry where every step
![Sound the Alarm: Best Practices in the Face of a PR Crisis](https://platformmagazine.org/wp-content/uploads/2016/03/1280px-Panic_button-e1550773849619-740x640-30x26.jpg)
Sound the Alarm: Best Practices in the Face of a PR Crisis
Published on March 24, 2016 at 8:30 p.m. by Leah Tobak. Most companies face at least one crisis during their lifespan: Just when everything seems to be going swimmingly, the
![When, Where & Why: How to Master Crisis Communications](https://platformmagazine.org/wp-content/uploads/2016/03/255043034_9a5497260f-30x20.jpg)
When, Where & Why: How to Master Crisis Communications
Published on March 23, 2016, at 9:30 p.m. by Mackenzie Ross. A plane crashes, stocks plummet, a political candidate is involved in a scandal. What do all of these things
![Ballsy Branding](https://platformmagazine.org/wp-content/uploads/2016/03/Screen-Shot-2016-03-22-at-12.26.11-AM-30x14.png)
Ballsy Branding
Posted on March 22, 2016, at 3:00 p.m. by Eliza Sheffield. Most would agree there used to be a clear frontrunner among cell phone carriers. But recently, it seems like the gap
![Reputation in Education](https://platformmagazine.org/wp-content/uploads/2016/03/Socialmediaeducation-30x22.gif)
Reputation in Education
Published on March 9, 2016, at 8:30 p.m. by Kenzie Winn. Years ago, school public relations was about conveying positive messages and gaining community support through a one-way form of
![Working from the Floor Up](https://platformmagazine.org/wp-content/uploads/2016/03/Screen-Shot-2016-03-03-at-1.26.31-AM.png)
Working from the Floor Up
Published on March 3, 2016, at 9:00 p.m. by Rachel Chandler. Many aspiring professionals dream of carrying out public relations in the fashion industry, but working your way up can
![Touchdown, Academics!](https://platformmagazine.org/wp-content/uploads/2016/03/Big-Al-in-Bryant-Denny-1-22x30.png)
Touchdown, Academics!
Published on March 2, 2016, at 5:30 p.m. by Mackenzie Ross. As football fans, alumni and students stepped off the plane at the Phoenix airport before the 2016 College Football
![Atlanta: The PR Industry’s Undiscovered Jewel](https://platformmagazine.org/wp-content/uploads/2016/02/Atlanta-740x547-30x22.png)
Atlanta: The PR Industry’s Undiscovered Jewel
Posted on February 22, 2016, at 7:40 p.m. by Lindsey Young. Atlanta is one of the best cities in America to be a millennial. According to a study by Time