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Industry

Pitching Industry Peers

Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you

Creativity Evolved

Creativity Evolved

Posted: April 20, 2015, 2:20 p.m. by Sadie Schwarm. Creativity is a mind map. It’s a philosophy. And it is a necessity for the public relations industry. Employers crave creatives

Big Fish, Small Pond

Big Fish, Small Pond

Posted: April 16, 2015, 3:00 p.m. by Annslee Wilson. Bigger is better — or at least that is what public relations students are often told. When it comes to choosing

McDonald’s: An Evolving Image

McDonald’s: An Evolving Image

Posted: March 31, 2015, 3:13 p.m. by Katie Vette. “This is how people want to experience our brand,” said Tyler Litchenberger, McDonald’s communications manager for external relations. Litchenberger has worked

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