Extinguishing the Fire of a Crisis
Published on November 8, 2016, at 2:51 p.m. By Nicole Morgan. The race to be the best in the digital world is more competitive than ever. With new smartphones being
Sports PR: Staying Ahead of the Message
Published on October 19, 2016, at 4:10 p.m. by Mary Catherine Molay In the world of sports, messaging can change in an instant. Technology is one of the greatest assets available
Why We Rebrand
Published on October 14, 2016, at 10:37 a.m. By Brittany Ray When organizations undergo a rebrand, their publics take notice. But why do organizations engage a process that can change their
The Evolution of Public Relations Research
Published on October 4, 2016, at 2:01 p.m. by Sonny Franks. “I just remember thinking there has to be a better way,” remarked Dr. William J. Gonzenbach, public relations professor
Welcome to the City of Branding, Home of the Visual Identity
Published on October 3, 2016, at 3:59 p.m. By Megan Perkins Positioned strategically on her desk, just inches away from her computer, the Tuscaloosa, Alabama, vision and values are framed and
Food for Thought
Published on September 29, 2016, at 7:18 p.m. By Ashley Stults @ashlynnstults In recent years the debate between nonorganic and organic food has intensified. The organic side argues its products are better,
Food Allergies: Are They as Serious as We Think?
Published on September 22, 2016, at 3:00 p.m. by Mary Catherine Molay. Imagine this: You hand your child his dinner, turn around a few seconds later and notice that he
The Beauty of Brand Loyalty
Posted on April 25, 2016, at 4:20 p.m. by Elizabeth Broussard. This past February, Starbucks announced a small, yet meaningful, change to its customer rewards program. Instead of receiving one
Invest in Your Company’s Future the Right Way
Published on April 27, 2016, at 11:40 a.m. by Kenzie Winn. Imagine that you are starting a new business. From limited budgets to attracting a new audience, the amount of
Behind-the-Scenes: An Unexpected Nonprofit
Posted on April 11, 2016, at 5:40 p.m. by Morgan Martin. The word “nonprofit” often grinds people’s gears. Individuals hear this word, and they visualize streets covered in unused fliers,