
Saving Planet Earth: Environmental PR
Published on October 27, 2019, at 2:15 p.m. by Heather Griffin. The public relations industry provides many opportunities to follow your passions. You can choose to go into finance, fashion,

That’s Showbiz Baby: Insider Advice for Succeeding in Entertainment PR
Published on October 24, 2019, at 5:30 p.m. by Gabrielle Sirois. The entertainment industry is one of the most high-profile industries worldwide. Many people in public relations are drawn to

“Starting up” a Startup: Swoptop
Published on October 23, 2019, at 6:42 p.m. by Ali Cushing. The term “startup” has been bandied around at an increasing rate over the past few years describing young ventures

FlyteVu: Crafting Authentic Partnerships
Published on October 21, 2019, at 4:30 p.m. by Ally Denton. Nashville-based agency FlyteVu connects brands to consumers through music, pop culture and entertainment. Established only four years ago, it

Understanding the Misunderstood: Health Care Public Relations
Published on October 14, 2019, at 7:32 p.m. by Justine Groeber. As one of public relations’ biggest growth areas, health care PR generates over 15% of a member firm’s revenue. Oftentimes

A Tale of Two Twins: Agency vs. In-house
Published on October 7 , 2019, at 4:02 p.m. by Kennedy Schwefler. One hardship that many public relations professionals face is deciding whether to jump into agency life or in-house

Brandon Maxwell: Promoting His People
Published on October 4, 2019, at 10:00 a.m. by Ali Cushing. In order for any workplace to run effectively, employers must understand the importance of giving credit to employees where

Building the Legion Brand
Published on June 10, 2019, at 10:30 a.m. by Hudson Nuckolls. The phrase “professional soccer in Birmingham” would normally be part of a discussion about football (the European version) being

Pack Your Bags: A Trip Through the Travel and Tourism Sector
Published on June 3, 2019, at 7:11 a.m. by Olivia Lake. Airport departure screens are filled with names of travel destinations, ranging from Charlotte to Dallas to San Francisco and

Top Project Management Tools for PR Pros
Published on April 25, 2019, at 1:55 p.m. by Michaela McLean. Between unending deadlines, client meetings and in-progress campaigns, public relations professionals can struggle with keeping on top of their