The United Brands of America: How State Brands Are Built
Published on February 13, 2020, at 6:20 p.m. by Charlotte Arnold. Think of your home state. Do you imagine green, rolling hills? Maybe you think of city lights or sandy
The Art of Academy Award Campaigning
Published on February 10, 2020, at 10:40 p.m. by Hannah Taylor. It’s Feb. 26, 2017, and the 89th Academy Awards are coming to a close. “And the Academy Award …
Prêt-à-Porter PR (Ready to Wear PR)
Published on December 12, 2019, at 10:00 p.m. by Christina Guyton. Employing the latest marketing and public relations tactics to yield desired results, the fashion industry remains at the forefront
It’s More Than Monet or Matisse: Art and Public Relations
Published on December 6, 2019, at 1:45 p.m. by Carlyle Ascik. Whether it’s a world-renowned artist setting up her latest museum exhibition, or a self-starter hoping to auction off his
LGBTQ PR
Published on December 4, 2019, at 7:38 p.m. by Christina Guyton. Inclusivity is a value praised by many consumers, especially those belonging to the younger generation. Today, both targeting and
Women in PR: Seats in the Office, But Not at the Table
Published on December 2, 2019, at 2:30 p.m. by Gabrielle Sirois. Look around most public relations agencies or classrooms, and chances are you will see mostly women. This industry is
PR Undergraduate Degrees: How We Should Prepare Our Future Practitioners
Published on November 20, 2019, at 1:05 p.m. by Gabriel Wahl, Broom Initiative Messaging Manager. San Diego State University’s School of Journalism and Media Studies considers its public relations emphasis
The Relationship Between CSR and PR
Published on November 14, 2019, at 8:20 p.m. by Louise Margeson. Today, more than ever, consumers want to invest their time and money in brands that are socially, ethically and
Agency Spotlight: Octagon
Published on November 5, 2019, at 8:30 p.m. by Louise Margeson. In the business of college and professional sports, sponsorship is one of the most effective ways to drive fan
It’s Called a Style “Guide” for a Reason
Published on October 27, 2019, at 2:00 p.m. by Carlyle Ascik. On Aug. 28, 2019, a statement of under 280 characters caused an uproar in the communications industry. When the