The Importance and Evolution of DE&I in the PR Industry
Published on Nov. 1, 2022, at 5:57 p.m. by Sophie Collins. With diversity, equity and inclusion (DE&I) becoming a staple in discussion — particularly how its existence is key to
PR, DE&I and the Work That Still Remains
Published on Oct. 17, 2022 at 4:49 p.m.by Trinity Hunter With diversity, equity and inclusion (DE&I) continuing to take center stage among large corporations, the focus has been on communicating
Gen Z’s Impact on Workplace Mental Health Initiatives
Published on Oct. 6, 2022, at 2:36 p.m. By Grace Brindley. On Sept. 11, 2001, the Twin Towers of the World Trade Center collapsed. A month later President George W.
How Philanthropy Facilitates a Positive Brand Image
Published on April 20, 2022, at 5:03 p.m. by Sydney Miner. When deciding where to shop, many people choose companies that practice corporate social responsibility. By giving back to their communities, these brands
Environmental Sustainability Through PR Practices
Published on April 14, 2022, at 7:26 p.m. by Sophie Gregor. Each year, the global annual temperature increases approximately 2 degrees Fahrenheit. Due to this increase, the effects of climate change
A Single Drop of Ethics
Published on April 13, 2022, at 8:25 p.m. by Madison Traughber. Silicon Valley, located in the southern San Francisco Bay Area of California, is well-known for being home to numerous startup and technology
Don’t Play with Fyre
Published on March 23, 2022, at 5:40 p.m. by Heather Smyth. Fyre Festival promised the opportunity to stay in a luxury villa and spend the day on a yacht while
Astroworld Tragedy: When the Show Should Have Stopped and Crisis PR Should Have Started
Published on November 29, 2021 at 2:15 p.m.by Megan Murphy. Public relations best practices cannot be ignored in times of crisis, especially when individuals’ lives are involved. On Nov. 5,
And They’re Off! How to Handle Scandal and Come out a Winner in the Horse-Racing Sector
Published on October 18, 2021, at 12:48 p.m. by Amelia McGowan. It’s no secret that the sports industry maintains a high level of diversity when it comes to the variety of
Crisis Communication: Tropicana’s #MiMoment
Published on September 30, 2021, at 2:38 p.m. by Tory Elliott. A crisis can happen anywhere, to anyone. That is why crisis plans are a must-have for any company. According