Environmental Sustainability Through PR Practices
Published on April 14, 2022, at 7:26 p.m. by Sophie Gregor. Each year, the global annual temperature increases approximately 2 degrees Fahrenheit. Due to this increase, the effects of climate change
A Single Drop of Ethics
Published on April 13, 2022, at 8:25 p.m. by Madison Traughber. Silicon Valley, located in the southern San Francisco Bay Area of California, is well-known for being home to numerous startup and technology
Don’t Play with Fyre
Published on March 23, 2022, at 5:40 p.m. by Heather Smyth. Fyre Festival promised the opportunity to stay in a luxury villa and spend the day on a yacht while
Astroworld Tragedy: When the Show Should Have Stopped and Crisis PR Should Have Started
Published on November 29, 2021 at 2:15 p.m.by Megan Murphy. Public relations best practices cannot be ignored in times of crisis, especially when individuals’ lives are involved. On Nov. 5,
And They’re Off! How to Handle Scandal and Come out a Winner in the Horse-Racing Sector
Published on October 18, 2021, at 12:48 p.m. by Amelia McGowan. It’s no secret that the sports industry maintains a high level of diversity when it comes to the variety of
Crisis Communication: Tropicana’s #MiMoment
Published on September 30, 2021, at 2:38 p.m. by Tory Elliott. A crisis can happen anywhere, to anyone. That is why crisis plans are a must-have for any company. According
Diversity, Equity and Inclusion: Three Emergent Teams in the NFL
Published on April 1, 2021, at 10:52 a.m. by Kris Scott. Ethnicity. Gender. Religion. Sexuality. Several ways the United States is championing multiculturalism. Since its establishment in 1920, the National Football League has become symbolic of
Starbucks: The PR Tactics in Inclusivity
Published on March 26, 2021, at 5:19 p.m. by Rachel Fuller. Inclusivity is a buzz word that has become a staple in effective public relations practices. It isn’t just about including
Depop: Gen Zers’ Thrift Shop
Published on March 4, 2021, at 11:23 a.m. by Mikaela Weis. As millenials and Gen Zers shift to shopping more ethically, many people have moved to thrifting their clothes as opposed to buying
Social Media Transparency in Influencers
Published on February 18, 2021, at 11:11 a.m. by Rachel Fuller. When a picture, video or other content is posted online, it is almost impossible to completely erase its existence. The