SIDs: From the Locker Room to the Stands
Published on March 3, 2022, at 6:49 p.m. by Katie Holec. The job of a sports information director (SID) isn’t the most glamorous, but it’s rewarding. “It’s a unique position where you’re not
“The Face and The Brand”: How Student Ambassadors Represent Brands on College Campuses
Published on March 8, 2022, at 3:02 p.m. by Sydney Miner. From sharing social media posts to hosting promotional events, brand ambassadors have been able to strengthen companies’ relationships with key
Creativity and Versatility: PR in the Publishing Industry
Published on December 2, 2021, at 6:39 p.m. by Tory Elliott. The publishing industry is an ever-changing industry that produces a variety of publications — including books and magazines. From promoting gossip magazines to
Breaking Down Doors to Breaking Records: How to Become an Off-the-Charts Music Industry Professional
Published on October 26, 2021, at 11:15 a.m. by Megan Murphy. Bass resonating through an exuberant crowd surrounding an artist on a concert stage creates a wondrous feeling unmatched by any
Transitioning from Student-Run Agencies to Professional Agencies
Published on October 18, 2021, at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at California State University, noted student-run agencies
Obtaining a Negotiation Mindset in PR
Published on October 13, 2021 at 9:28 p.m. by Gabrielle Jolly. Over 40% of U.S. employees doubt themselves in negotiations, with many Americans expressing fear and anxiety toward the topic. However, negotiations
Tips and Tricks for Aspiring PR Professionals: Freshman Edition
Published on October 4, 2021, at 5:20 p.m. by Lady Reynolds. Undergraduate students who choose public relations as their academic and career focus often have the same question: What steps
Kay Social Marketing: Always Do Good Business
Published on April 22, 2021 at 2:19 p.m. by Caroline Robinson. What do A Rebel in Prada, 11 Street Media, Loren Elizabeth Designs and Perfectly Portioned Nutrition all have in common?
Fashion PR: Much More Than the Red Carpet
Published on April 19, 2021 at 4:12 p.m. by Olivia Cooley. The fashion industry is much more than the glitz and glam, red carpet outfits and fashion shows hosted in New
How Micro-Influencers Build Brand Awareness
Published on April 16, 2021 at 9:38 p.m. by Mikaela Weis. If you spend any time on the internet, chances are you have seen some sort of brand partnership. Recently, many