Creativity and Versatility: PR in the Publishing Industry
Published on December 2, 2021, at 6:39 p.m. by Tory Elliott. The publishing industry is an ever-changing industry that produces a variety of publications — including books and magazines. From promoting gossip magazines to
Breaking Down Doors to Breaking Records: How to Become an Off-the-Charts Music Industry Professional
Published on October 26, 2021, at 11:15 a.m. by Megan Murphy. Bass resonating through an exuberant crowd surrounding an artist on a concert stage creates a wondrous feeling unmatched by any
Transitioning from Student-Run Agencies to Professional Agencies
Published on October 18, 2021, at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at California State University, noted student-run agencies
Obtaining a Negotiation Mindset in PR
Published on October 13, 2021 at 9:28 p.m. by Gabrielle Jolly. Over 40% of U.S. employees doubt themselves in negotiations, with many Americans expressing fear and anxiety toward the topic. However, negotiations
Tips and Tricks for Aspiring PR Professionals: Freshman Edition
Published on October 4, 2021, at 5:20 p.m. by Lady Reynolds. Undergraduate students who choose public relations as their academic and career focus often have the same question: What steps
Kay Social Marketing: Always Do Good Business
Published on April 22, 2021 at 2:19 p.m. by Caroline Robinson. What do A Rebel in Prada, 11 Street Media, Loren Elizabeth Designs and Perfectly Portioned Nutrition all have in common?
Fashion PR: Much More Than the Red Carpet
Published on April 19, 2021 at 4:12 p.m. by Olivia Cooley. The fashion industry is much more than the glitz and glam, red carpet outfits and fashion shows hosted in New
How Micro-Influencers Build Brand Awareness
Published on April 16, 2021 at 9:38 p.m. by Mikaela Weis. If you spend any time on the internet, chances are you have seen some sort of brand partnership. Recently, many
Beyond the Agency: PR Jobs You’ve Never Considered
Published on April 8, 2021 at 11:58 a.m. by Rachel Breeding. The public relations industry is often referred to as broad, with so many different fields and career opportunities to choose
Katie O’Donnell: Insta-Career Path
Katie O’Donnell is recognized for being many things: a great mentor, co-worker and social media specialist. Only 23 years old, O’Donnell has accomplished so much that most young communication specialists