Published on Oct. 24, 2024 at 12:29 p.m. By Lisé Badeaux. In the world of seasonal marketing, few holidays rival Halloween’s sheer potential for creativity and profit. What can start as a subtle introduction of pumpkins and skeletons can grow into a full-blown phenomenon, thanks largely to fan engagement. Lewis: the new legend In 2023, […]
Published on Oct. 24, 2024 at 9:51 a.m. By Rhodes Reddick. I think we can all agree that at one point or another we have been unsure of how to pronounce someone’s name. It’s awkward, at times embarrassing, and I have found myself questioning who I am as a leader if I am unable to […]
Published on Oct. 21, 2024 at 4:26 p.m. By Victoria Donato. For years, advertisements have been seen and heard in ever-evolving ways across various forms of media. However, in 2003, podcasts — a digital, auditory medium that allows listeners to engage with content at their own pace — captured the ears of entertainment seekers worldwide. […]
Published on Oct. 17, 2024 at 7:23 p.m. By Jane Blissett. Over the past 100 years, Coca-Cola and Pepsi have been the two major brands in the beverage industry. The two companies have fought neck and neck to become the people’s choice. With creative advertising, public relations stunts and marketing campaigns, Coca-Cola and Pepsi have […]
Published on Oct. 16, 2024 at 3:59 p.m. By Megan Renzi. Ambassador marketing has emerged as one of the most successful approaches for boosting brand awareness, trust and loyalty among a specific audience. What distinguishes brand ambassadors from other marketing and public relations efforts is their ability to not only drive sales but to also […]
Published on October 14, 2024, at 4:10 p.m. By Christina Hunt. Being prepared for cybersecurity attacks has been a crucial part of a business since the advent of the internet in the 1970s, but now more than ever, businesses must be prepared in the event of a cybersecurity attack. In the last several years, we have seen […]
Published on October 11, 2024, at 2:23 p.m.By Rhodes Reddick. University of Alabama football players are making waves in the podcast industry. Freshmen Jaylen Mbakwe and Ryan Williams launched the “New Wave” podcast on Sept. 2, 2024. The purpose of the podcast is to share their experiences at Alabama and feature guest speakers related to […]
Published on October 7, 2024, at 4:09 p.m.By Lisé Badeaux. Disney is an integral part of many people’s lives. Tristen Gell, senior manager of communications on the Walt Disney World public affairs team, is no different. Her experiences at Disney throughout her childhood and in college shaped her career trajectory and brought her directly to The Most Magical […]
Published on October 2, 2024, at 8:56 p.m. By Macy Barshick. West Virginia may be the definition of a hidden gem, full of natural beauty and untapped tourism potential. The Appalachian Mountains swallow the state, making it a nature lover’s dream. Rolling rivers, rock formations, dense forests and breathtaking landscapes contribute to the abundance of outdoor activities. […]
Published on September 30, 2024, at 7:50 p.m. By Megan Renzi. A celebrity endorsement is a strategic move in public relations to enhance brand visibility, connect with a target audience and ultimately influence consumer decisions. There’s no denying the effectiveness of using a celebrity’s support to market a brand or product, but can the same […]
