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Agency Profile – Slingshot

Agency Profile – Slingshot

Published on December 3, 2018, at 4:45 p.m. by Ali Carden. On one Thursday morning each week, Slingshot’s employees can be found having breakfast together and staying up to date by listening to company and industry leaders. In 1995, this Dallas-based advertising agency began its journey of producing excellent creative work while being “fiercely independent,” […]

The Hunt for the Perfect Laptop: Where to Begin

The Hunt for the Perfect Laptop: Where to Begin

Published on January 17, 2019, at 12:34 p.m. by Emily Hillhouse. There’s no frustration quite like when your beloved laptop starts showing signs of deterioration. According to Gallup, 79 percent of Americans ages 18 to 29 own laptops, while only 41 percent own desktop computers. And this gap is steadily becoming more disproportionate. Especially in […]

Getting in the Zone: Focusing for PR Pros

Getting in the Zone: Focusing for PR Pros

Published on November 30, 2018, at 11:40 a.m. by Emily Hillhouse. Maximizing productivity is not always easy, especially when there are distractions that keep you from focusing on the tasks at hand. If you feel you need to be in a quiet, distraction-free environment in order to work efficiently, you are not alone. Even in […]

Agency Profile – Jackson Spalding

Agency Profile – Jackson Spalding

Published on November 28, 2018, at 7:50 a.m. by Ali Carden. Atlanta, Dallas and Athens are all homes to Jackson Spalding, an agency with a goal to “help brands bring meaningful experiences to life.” As noted on its website, “In the summer of 1995, eight like-minded people decided there had to be a better way […]

A PR Pro’s Guide to Surviving Holiday Small Talk

A PR Pro’s Guide to Surviving Holiday Small Talk

Published on November 27, 2018, at 9:10 a.m. by McClelland Schilling. The holidays are right around the corner, and I can practically smell the evergreen and home-cooked meals. But as my desire for eggnog and gift exchanges grows, so does my anxiety at the thought of holiday small talk.     “When do you graduate?” […]

Bringing Out-Group Members In

Bringing Out-Group Members In

Published on November 20, 2018, at 9:15 p.m. by Anna Jones. Out-groups and in-groups are part of everyday public relations, and while the in-group is usually the easier of the two to work with, both the out-group and the in-group are extremely valuable to the success of a company. In order to understand the value […]

Clickbait: The Good, the Bad and the Ugly

Clickbait: The Good, the Bad and the Ugly

Published on November 20, 2018, at 8:10 a.m. by Emily Hillhouse. Clickbait is everywhere — scroll through Twitter, Facebook or any news site, and take in how many headlines boast information one “will not believe” or conceal important details with the promise of answers in exchange for a click. Gone are the days where the […]

Turkey, Stuffing, Pie and Public Relations

Turkey, Stuffing, Pie and Public Relations

Published on November 19, 2018, at 3:40 p.m. by Reagin Edwards. Halloween has passed, Christmas decorations are hitting the stores, and there are even some radio stations already playing Christmas music. There is one holiday that seems to go overlooked year after year. That holiday is Thanksgiving. In a few weeks, families will come together, […]

Social Media Cleanse: What I Learned Going off the Grid

Social Media Cleanse: What I Learned Going off the Grid

Published on November 19,  2018, at 3:21 p.m. by Ali Carden. Social media is the source of so many different types of content, from news to trends to family updates. According to a Zephoria Digital Marketing blog, “4.75 billion pieces of content are shared daily” on Facebook. With this amount of information constantly being consumed […]

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