Published on February 27, 2019, at 9:24 p.m. by Mickey Kennedy. Transparency has risen in the communication industry as a buzzword and a modern issue that needs to be addressed. But transparency has always been around, and it has always been a concept that public relations practitioners have had to balance in order to protect […]
Published on February 26, 2019, at 9:50 a.m. by Olivia Lake. Social media connects people from all over the world. Grassroots activists in Florida can communicate with like-minded organizations in Sweden. The Meaningful Brands study conducted by Havas discovered 55 percent of consumers believe their wallets give them political power. They believe brands hold the […]
Published on February 25, 2019, at 4:13 p.m. by Mickey Kennedy. Mascot Gritty has taken the sports world by storm since his introduction a few months ago. With his large googly eyes, orange fur and wild behavior, he isn’t just popular with fans of the Philadelphia Flyers. So, how did Gritty become an internet sensation? […]
Published on February 22, 2019, at 4:50 p.m. by Michaela McLean If you thought “going organic” was a passing food fad, think again. According to Statistica, in 2016, global sales of organic foods topped $90 billion, while a recent survey found that 44 percent of Americans actively try to incorporate organic foods in their diet. As […]
Published on February 20, 2019, at 4:33 p.m. by Cassidy Anderson. There are thousands of different TV shows nowadays, and almost as many ways to watch them. But is it OK to watch them? Is it OK to binge-watch an entire series on Netflix? Is it OK to follow a reality show like it’s your […]
Published on February 19, 2019, at 4:50 p.m. by Whitney Blalock. Public speaking is practically unavoidable. From the classroom to the workplace, speaking in front of an audience is essential to getting your ideas out there. However, the main dilemma is more than 25 percent of Americans are afraid of speaking publicly. But don’t let […]
Published on February 18, 2019, at 4:35 p.m. by Julia Landon. When it comes to corporate social responsibility, people mainly think about companies like Starbucks, which purchases “responsibly grown and fair trade” coffee, or Adidas, which consistently works with Parley for the Ocean. What most people don’t think about is CSR in the infrastructure construction […]
Published on February 14, 2019, at 3:45 p.m. by Dasia Greer The construction and distribution of press releases are of great importance in the field of public relations. The press release announces new products and services, events, recent hires; formally addresses issues; and responds to crises. It has become one of the most effective communication […]
Published on February 18, 2019, at 9:25 a.m. by Cassidy Anderson. In the era of a 24-hour news cycle and growing civic tensions within the United States, navigating the treacherous waters of political public relations is tricky. The key to surviving this realm of PR, however, remains the same as other industry sectors: transparency. Political […]
Published on February 12, 2019, at 9:25 a.m. by Emma Bannen. Organizations use social media platforms, like Twitter, to engage with their audiences every day. In feeds saturated with sponsored posts and advertisements, how do brands stand out to their consumers? While some opt to stick to traditional practices, many brands are taking advantage of […]
