Published on April 23, 2019, at 9:25 p.m. by Hudson Nuckolls. On April 4, the NFL’s New York Jets rebranded. Those watching football in the fall will notice pretty drastic changes to one of the most storied brands in the largest market in the NFL. This rebrand comes at a time when the team is […]
Published on April 22, 2019, at 4:01 p.m. by Cassidy Anderson. “I haven’t been watching TV lately unless it’s sports.” “That’s so on-brand for you.” This was an actual conversation I had the other day, and it got me thinking: What makes something “on-brand” for anyone? One of the most important things in our world […]
Published on April 19, 2019, at 10:50 a.m. by Michaela McLean. Due to the ever-changing digital landscape, the music industry has drastically evolved in the last decade. For example, vinyl records and cassette tapes have been replaced by streaming services, such as iTunes and Spotify. According to Forbes Magazine, streaming is officially the lifeblood of […]
Published on April 19, 2019, at 10:37 a.m. by Olivia Lake. In public relations we constantly hear the phrase, “It’s not what you know, it’s who you know.” This can seem daunting for those who haven’t perfected the art of networking. However, one of the simplest networking approaches is an informational interview. The Career Center […]
Published on April 18, 2019, at 9:15 p.m. by Cassidy Anderson. Communicating on behalf of any organization as a public relations professional relies on knowing its audience; it doesn’t matter the industry. However, communicating on behalf of a professional team or an athletic department veers off of the normal PR path. Creating a strong brand […]
Published on April 17, 2019, at 10:08 p.m. by Dasia Greer. Professors are there to guide you, give you practical experience in your desired field, and ultimately equip you with skills you need for the workforce. Veronica Clark-Holland, Ed.D., an adjunct public relations instructor at The University of Alabama, embodies all these qualities and more. […]
Published on April 17, 2019, at 10:05 p.m. by Gabby DiCarlo. It’s not easy to start a nonprofit and with low funding, sometimes public relations efforts are out of the question. Since donations are the number one source of funding for nonprofit organizations, specifically individual donations, organization costs come before marketing proposals. Marketing budgets make […]
Published on April 17, 2019, at 12:20 p.m. by Whitney Blalock. As roles continue to converge in the public relations and marketing industries, many things stay the same. The convergence of the public relations and marketing industries is not a new subject; however, new ideas and insights have continued to spark the discussion. As the […]
Published on April 16, 2019, at 10:20 p.m. by Olivia Lake. It is undeniable the impact culture has on the success of an agency. According to a study conducted by The Drum, 100 percent of the 30 worldwide agency leaders it surveyed responded that “culture was a key driver of agency success.” Michael D. Watkins […]
Published on April 16, 2019, at 10:15 p.m. by Hudson Nuckolls. Moving people Advent is a company in Nashville, Tennessee, that “designs experiences that move people.” The employees consider themselves trailblazers in an industry that the company is forging by itself. “There’s not really an industry for us,” said Libby Cook, one of Advent’s strategic […]
