Published on June 11, 2019, at 12:39 p.m. by Emma Bannen. It is crucial for public relations professionals to keep up with the latest news (in the industry and beyond) and trends. But with newsworthy happenings popping up every second, it can all seem a bit overwhelming. Here are a few options to help you […]
Published on June 11, 2019, at 11:59 a.m. by Dasia Greer. Yes, public relations and marketing have similarities. No, they are not the same. One of the most common-known misconceptions in the workforce is that PR and marketing are identical. While most people outside of these professions come to this generalization because of a lack […]
Published on June 10, 2019, at 10:30 a.m. by Hudson Nuckolls. The phrase “professional soccer in Birmingham” would normally be part of a discussion about football (the European version) being played in Birmingham, England. The city boasts two proud English Football League Championship clubs — Ashton Villa and Birmingham City F.C. Up until recently, “professional […]
Published on June 3, 2019, at 7:46 a.m. by Amelia Mecham, Guest Contributor. Last summer I took a company from zero marketing to a full strategic communications plan. It was a steep learning curve for the company—and for me. In this post, I’ll share why you need strategic communications, when to implement it and how. […]
Published on June 3, 2019, at 7:19 a.m. by Mickey Kennedy. Since 1981, a club has been growing at the University of Central Florida providing public relations students a place to learn, network and find internships together. The Quotes PR Club at UCF, now 80 members strong, is just the place for that. The mission […]
Published on June 3, 2019, at 7:15 a.m. by Mickey Kennedy. Just a couple of months ago, Pitt Athletics announced a rebrand for all of its teams, including a new font, logo and jerseys. The University of Pittsburgh is a historical school flowing with tradition, and this rebrand did not shy away from that fact. […]
Published on June 3, 2019, at 7:11 a.m. by Olivia Lake. Airport departure screens are filled with names of travel destinations, ranging from Charlotte to Dallas to San Francisco and everywhere in between. Travel destinations recruit visitors, and oftentimes public relations professionals are the movers and shakers working behind the scenes. Mindy Bianca, principal of […]
Published on May 2, 2019, at 3:16 p.m. by Whitney Blalock. The phrase “know your audience” is ingrained into the minds of young public relations practitioners. You have to identify your audience’s age, socioeconomic status, political views — the list goes on — to craft effective messages to reach them. If PR practitioners focus so […]
Published on May 2, 2019, at 2:08 p.m. by Emma Bannen. There are a few things every public relations student should have to be a successful pre-professional. There are many accounts and applications that can benefit your networking and job/internship search. With so many tools, this process can be pretty overwhelming. Below, I’ll break down […]
Published on April 25, 2019, at 1:55 p.m. by Michaela McLean. Between unending deadlines, client meetings and in-progress campaigns, public relations professionals can struggle with keeping on top of their agencies’ projects. After awhile, 50 colored sticky notes posted on your desktop doesn’t seem to cut it. But good news! Today, PR pros can reduce […]
