Published on December 5, 2019, at 1:15 p.m. by Ally Denton. TikTok is the latest internet craze everyone is talking about. But what exactly is a TikTok? And why does it matter? TikTok 101 TikTok calls itself “the world’s leading destination for short-form mobile videos.” The platform is similar to its predecessor Vine, a platform […]
Published on December 4, 2019, at 7:38 p.m. by Christina Guyton. Inclusivity is a value praised by many consumers, especially those belonging to the younger generation. Today, both targeting and including individuals of all races, ethnicities, body shapes and sizes, gender, and sexual orientation, among other identifiers, have created variety in the marketplace, straying from […]
Published on December 3, 2019, at 11:40 p.m. by Carlyle Ascik. It’s impossible to deny it — influencers are a hot topic in the communications industry. Marketing departments want to work with them, and consumers want to hear what they have to say, so it’s no surprise that their pristinely edited photos dominate our social […]
Published on December 2, 2019, at 2:30 p.m. by Gabrielle Sirois. Look around most public relations agencies or classrooms, and chances are you will see mostly women. This industry is known for being primarily female-driven; however, when you look at who occupies the leadership roles in this industry, it is mostly men. There is a […]
Published on November 26, 2019, at 6:26 p.m. by Christina Guyton. It’s 1:36 a.m. on May 11, 2019. I’m lying in bed, conducting my routinely nighttime Twitter perusal, when I see a recurring theme: “James Charles is #canceled.” “Tati Westbrook SNAPPED.” “#BYESISTER.” I had no idea what was going on, but I had to find […]
Published on November 25, 2019, at 10:10 p.m. by Heather Griffith. On Nov. 12, 2019, Disney launched its much-anticipated streaming service: Disney+. Fans were thrilled by the opportunity to watch their childhood favorite TV shows and classic Disney movies, but that excitement came to a crashing halt when the streaming service faced several glitches during […]
Published on November 23, 2019, at 12:00 p.m. by Heather Griffith. Storytelling is an essential skill for public relations practitioners: It’s a part of the everyday job to tell the stories of clients and use those stories to build relationships with key audiences. That is why reading is an incredibly important pastime for people in […]
Published on November 21, 2019, at 8:30 p.m. by Gabrielle Sirois. As public relations professionals, we work pretty much 24/7. There are always things for us to do, and it is easy for us to get caught up in work, bogged down and discouraged by how busy we are. In honor of Thanksgiving, we should […]
Published on November 20, 2019, at 1:05 p.m. by Gabriel Wahl, Broom Initiative Messaging Manager. San Diego State University’s School of Journalism and Media Studies considers its public relations emphasis a legacy program. With the most adopted PR textbook coming out of SDSU, as well as scholars like Dr. Glen Broom and David Dozier spending […]
Published on November 19, 2019, at 5:20 p.m. by Zoie Meystayer. For public relations students, experience is everything — job opportunities begin and end with the length and quality of your résumé. Educators and professionals in the industry stress the importance of summer jobs or internships in order to gain valuable experience and portfolio additions. With these […]
