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February 10, 2020

Editor Biographies, Fall 2019

Carlyle Ascik Editor/Writer Hometown: Fairhope, Alabama Major/Minor: Public Relations/Management/Digital Art Academic Achievements: President’s List, Dean’s List, The Anderson Society, Mortar Board, Cardinal Key, Phi Eta Sigma Jobs, Internships & Other Achievements: Account Executive — Capstone Agency (Current), Director of Public Relations — Alabama Panhellenic Association (Current), Vice President of Internal Affairs — Industry Immersion (Current), Communications Intern — McNeely […]

February 7, 2020

5 Secret Tips to Rock Your Internship

Published on February 7, 2020 at 9:12 a.m. by Hannah Fogus. We’ve all been there (if you haven’t, you will be soon). It’s time to start getting serious in your career, and the internship search begins. After filtering through what seems like hundreds of internships, filling out applications, and interviewing with employers, your internship awaits. […]

February 6, 2020

Ethically Responding to Tragedy

Published on February 5, 2020, at 10:56 p.m. by Jordan Axel. What do tragedy and sports have in common? They bring unity to an otherwise divided world. No one is ready to hear the gut-wrenching news that someone they love and admire has passed away — especially when it is out of the blue. As […]

February 4, 2020

Tune in to Festival PR

Published on February 4, 2020, at 5:35 p.m. by Macy Krauthamer. Isn’t it every music lover’s dream to do public relations for one of their favorite music festivals? Lollapalooza. Bonnaroo. Austin City Limits. Maybe it’s just me, but the combination of music, travel and meeting new people sounds like a dream job. As festival season […]

February 4, 2020

Shelf Storytelling: Reese’s Book Club

Published on February 3, 2020, at 9:34 p.m. by Hannah Taylor. As I walk into Barnes & Noble, the first thing I see is a warm, sunny yellow circle shining proudly over a stack of books. It’s the unmistakable, halo-like symbol of Reese’s Book Club, and for authors everywhere, that stamp of approval is as good […]

January 29, 2020

Kobe Bryant: A Legacy Beyond the Court

Published on January 29, 2020 at 8:37 p.m. by Allie Rose. I was eating lunch with friends on Sunday, Jan. 26, when all around the restaurant people were struck with the news that basketball legend Kobe Bryant had passed. He and his daughter Gianna died tragically in a helicopter accident, along with seven others. Around […]

January 29, 2020

Kanye West: From Gold Digging to Following God

Published on January 28, 2020, at 10:02 p.m. by Janie Creighton. Kanye West’s brand shift appealed to not only his fans but also the public relations industry. The American songwriter, record producer and rapper has successfully rebranded his image from “Gold Digger” to “Follow God.” He mastered the art of rebranding — there is no […]

January 29, 2020

Why Your Social Media Campaign Needs TikTok

Published on January 28, 2020, at 9:58 p.m. by Katie Poedtke. With the discontinuation of Vine, a new video application rose from the ashes: TikTok. TikTok is an app where user-generated content is created at incredible rates. The fads include creating original choreography for songs such as K Camp’s “Lottery” with the “Renegade” choreography and […]

January 9, 2020

The Podium: What Type of PR You Should Go into Based on Your Enneagram

Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]

January 9, 2020

Brands Find Love: Bachelor Nation Collaborations

Published on January 9, 2020, at 8:52 a.m. by Justine Groeber. “The Bachelor” franchise is famously known for making love and drama happen, and each season brings 30 new people to the social eye. The contestants, who gain notoriety and a social media following overnight, are the talk of the town for months after their season […]

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