Published on September 2, 2020, at 7:53 p.m. by Allie Rose. Communication is key in the field of public relations; communicating is what we do. When thinking strategically and implementing tactics for clients, it is important to note the perception of the culture receiving the information. It can be challenging to create messages for a […]
Published on August 6, 2020, at 10 a.m. by Victoria Morris, Guest Contributor. Look at both images below. Which is easier to understand? What story do you see in the Excel sheet versus the Tableau dashboard? When you flip through a book, do you look at the fine print or the featured images to analyze […]
Published on August 3, 2020, at 2:21 p.m. by Katie Poedtke. Since the coronavirus required stay-at-home and safer-at-home regulations, many buildings stand empty, waiting for people to flood their halls and make use of them again. One of these structures? The movie theater. As movie theaters shut down across the nation, big players in the […]
Published on June 29, 2020, at 12:45 p.m. by Will Sedgwick, Guest Contributor. I used to dread online interviews. In fact, I once resorted to apologizing point blank for my ill-preparedness mid-interview. Though the interviewer stared at me through a webcam miles away, I felt as disparaged and helpless as a small specimen under a […]
Published on June 22, 2020, at 9:40 a.m. by Myreete Wolford, Manager, Business Development, Ketchum. Of course, the world has experienced turmoil before, but we’ve never quite experienced a pandemic to this degree. It’s hard to predict what the future will look like — even many months in — but we do know one thing: […]
Published on May 18, 2020, at 9:52 a.m. by Alexis Hopper and Jillian Kopp, Guest Contributors. The media industry is suffering from public distrust. The driving force: disinformation. According to the Plank Center Communication Monitor, “More than 20% of surveyed professionals indicated that their organization and reputation were affected by fake news at least one […]
Published on April 29, 2020, at 5:50 p.m. by Janie Creighton. According to the Merriam-Webster dictionary, a professor is a “faculty member of the highest academic rank at an institution of higher education.” Another definition states, “One that teaches or professes special knowledge of an art, sport, or occupation requiring skill.” Across the globe, professors […]
Published on April 29, 2020, at 5:46 p.m. by Olivia Carroll. In a time of crisis, many companies immediately think of how to reassure their stockholders, clients and industry partners. However, it is just as important, if not more important, to first think of the internal public when a crisis occurs. Not only are these […]
How PR teams can recognize brand superfans Published on April 25, 2020, at 1:42 p.m. by Dylan Lanas. So, you’re a fan. No, not the thing that blows air, but a person whose loyalty to a brand runs deep. Do you consider yourself a superfan? A 2018 Cision article noted the powerful benefits of superfans […]
Published on April 23, 2020, at 8:08 p.m. by Janie Creighton. Jim Halpert is the news host we didn’t know we needed. Wait, I meant to say John Krasinski. Krasinski is best known for his role as Jim Halpert on the American TV series “The Office.” However, Krasinski is claiming a new name for himself […]
