Published on November 9, 2020, at 3:15 p.m. by Allison Cohen. Everyone loves ice cream. Ben & Jerry’s is a leading brand that offers 60 unique flavors with over 600 shops nationwide. Though every flavor is delicious, the company’s pledge to stand up for its beliefs is what truly leaves a lasting impression. Even though […]
Published on November 9, 2020, at 3:00 p.m. by Katey Quinn. Of all the crises that today’s public relations crisis counselors may be called in to handle, perhaps nothing strikes more fear in brands and individuals than the threat of “being canceled.” Cancel culture is emerging as one of the most ubiquitous and misunderstood byproducts […]
Published on November 6, 2020, at 6:14 p.m. by Emily Safron. When COVID-19 turned the world upside down, many industries and events were severely hit. The music industry — particularly music festivals — left many wondering what its future holds. Would eager festival-goers ever go back to crowded sets across the globe? When the news initially […]
Published on November 6, 2020, at 3:05 p.m. by Tralene Hunston. It is not uncommon for public relations practitioners and journalists alike to use stock photos to enhance and add depth to their written work. However, the ease with which stock photography is available does not negate a publisher’s responsibility to ensure that visuals are […]
Published on November 5, 2020, at 5:46 p.m. by Julianna Kendall. Richard Rush, director of communications for the city of Tuscaloosa, Alabama, was on the job for less than five minutes of orientation before he was pulled into a meeting with the chief of police and asked for instruction on how to handle and communicate […]
Published on November 4, 2020, at 10:05 p.m. by Bailey Broughton. In response to the tragic murders of Black Americans such as George Floyd and Breonna Taylor at the hands of law enforcement, brands throughout the world vocalized their support of the Black Lives Matter movement that has swept the nation since the death of […]
Published on November 3, 2020, at 6:45 p.m. by Grace Evans. What concept blends consumers’ desire for experiences with social media promotion opportunities and unique brand engagement? The answer is pop-up shops. Pop-ups are one of the newest forms of brand activation that aim to use timeliness and creativity to capture new and current consumers’ […]
Published on October 30, 2020, at 7:05 p.m. By Emily Safron. When Kim Kardashian announced that popular reality show “Keeping Up With the Kardashians” (KUWTK) would be ending in September after over 20 seasons, the nation was in awe. Now, a household name, the Kardashians have changed the world of social media and influencers as we know […]
Published on October 30, 2020, at 6:20 p.m. By Bailey Broughton. As fans of the show are aware, “Schitt’s Creek” has returned to Netflix for its sixth and final season after becoming the first comedy program to sweep all seven of the major series prize categories at the 72nd annual Emmys. The show caught the […]
Published on October 29, 2020, at 5:25 p.m. By Katelyn Lambert. “The guy/girl that you know that has the looks of a celebrity, but the heart of a saint” is how Bryce Scruggs, one of two PR marketing managers at Kristalize Jewelry, describes the company’s brand. How it started Krista Lovelady is the owner and […]
