Published on February 3, 2021, at 11:15 a.m. by Kendal Lambert. Celebrities have used their platforms to promote their brands for years; it is not a new strategy. Highlighted below are three top celebrity-owned brands and how they have managed to successfully market their products to their targeted audiences. GoopLaunched: 2008Founder: Gwyneth Paltrow Goop is a wellness and […]
Published on February 1, 2021 at 11:41 a.m.by Tess Hensley. Tools like the Enneagram or MBTI personality tests are often overlooked as horoscopes for grown-ups. However, in the workplace, these assessments can be especially useful for those in the public relations field. These tests offer ways to get to know yourself deeply, see how you interact with […]
Published on January 27, 2021, at 1:47 p.m.by Kathleen McManus. When many states across the U.S. faced lockdown and stay-at-home orders in mid-March, small-business owners faced the question, “What’s next?” As physical storefronts closed and consumers stayed home, small businesses were challenged with connecting to consumers to keep their businesses alive. Though 2020 brought unexpected […]
Published on January 25, 2021, at 7 p.m.by Emie Garrett. It’s time for the biggest night in PR— well, almost. While PRWeek’s prestigious award ceremony will not be held until March 18, the publication released its shortlist of nominations for its 2021 U.S. awards. With 40 award categories ranging from “Outstanding Education Program,” a category which merits […]
Published on January 9, 2021, at 2:15 p.m.by Kathleen McManus. Disney Pixar movies are household names, and many have been further developed into sequels and attractions at the Disney resorts years after release. “Toy Story,” “Finding Nemo” and “Monsters, Inc.” are a few that have been revived by Disney through sequels, short films and resort […]
Published on December 7, 2020, at 5:25 p.m.by Kendal Lambert. Retailers are going back to the drawing board this holiday season due to COVID-19 being on the rise yet again. In an article by Lauren Thomas, Levi Strauss & Co. CEO Chip Bergh noted, “This holiday is going to be unlike any holiday season I think any […]
Published on December 4, 2020, at 11:40 p.m.by Emily Safron. Many think of big cities and hot spots like New York City and Chicago when it comes to public relations. However, the state of Alabama has grown tremendously in this industry. From Birmingham to Gulf Shores, there is a vast amount of PR professionals in […]
Published on December 3, 2020, at 9:03 p.m.by Katelyn Lambert. COVID-19 has taught the world to never take things for granted. Whether it is human interaction or going to a favorite sporting event, we do not realize the impact of simple acts until they have been stripped away from us. With sports coming back into […]
Published on December 3, 2020, at 8:55 p.m.by Tralene Hunston. Considering a career in the public relations realm? How about looking into a public affairs position within the federal government? The Department of Defense (DoD) and the Department of Homeland Security (DHS) offer a range of opportunities for employment in public affairs. This PR Daily article defines […]
Published on December 2, 2020, at 6:55 p.m.by Katey Quinn. Over the past year, many organizations’ best-laid marketing and communications plans have collected dust on a shelf. As the COVID-19 pandemic abruptly upended every aspect of normality last March, nonprofit organizations have especially felt the brunt and been forced to pivot for survival. Their very […]
