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The Return of Yik Yak: Crisis Averted?

The Return of Yik Yak: Crisis Averted?

Published on September 23, 2021, at 9:10 p.m. by Gabrielle Jolly. “The Yak is Back,” but is it here to stay? The controversial platform made its startling return in August 2021 and caused quite an uproar around college campuses. Following an initial bankruptcy in 2017, Yik Yak remained dormant for four years after experiencing crisis […]

The Rush to TikTok Fame: #BamaRushTok

The Rush to TikTok Fame: #BamaRushTok

Published on September 20, 2021, at 9:00 p.m.by Alyssa Thomas. “Hey y’all, I just wanted to show y’all my outfit of the day for philanthropy day two. My shirt is from Panhellenic, my skirt is from the Pants Store, my shoes are Steve Madden, and my jewelry is the usual.” If you have spent any time on […]

“Star Wars”: Episode X — A New Branding

“Star Wars”: Episode X — A New Branding

Published on September 16, 2021, at 10:24 a.m. by Tory Elliott. “A Long Time Ago, in a Galaxy Far Far Away,” cinema changed forever when “Star Wars” hit theaters. Fans of science fiction were eager to witness the new film about Luke Skywalker’s path to becoming a Jedi, and it did not disappoint. This film […]

Fenty: The Brand for Everyone

Fenty: The Brand for Everyone

Published on September 13, 2021, at 4:30 p.m.by Mikaela Weis. Diversity and inclusion have become increasingly important in all aspects, from the workplace to campaigns. When it comes to brand loyalty, customers want to be able to support brands where they see themselves represented. This inclusivity helps them form stronger bonds with the companies. While many companies […]

Editor Biographies, Spring 2021

Jordan Axel Design Director Hometown: Kendallville, Indiana Major/Minor: Public Relations/General Business Academic Achievements: Dean’s List (Fall 2017-Fall 2018; Fall 2019), UA Presidential Scholar (Fall 2017-Present) Jobs, Internships & Other Achievements: Student Marketing Assistant — UA Recreation (Current), Temporary Media Staff — CMA (Fall 2018, 2019), Marketing Intern — AMI Investment Management (Summer 2018, 2019), Director of Social Media — […]

ASMR Ads: Reaching New Publics One Tingle at a Time

ASMR Ads: Reaching New Publics One Tingle at a Time

Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after hearing pleasing sounds, commonly called “triggers” in the ASMR content creator and fan communities. ASMR has become a booming topic on YouTube over the past few years, with some of the […]

#NoDigitalDistortion: Dove Empowers Young Women

#NoDigitalDistortion: Dove Empowers Young Women

Published on August 9, 2021, at 10:12 a.m.by Mattie Naman. Picture this: You snap the “perfect” shot of yourself to post on your Instagram. Until you realize that it may not be as perfect as you thought. We have all been there. You immediately begin to count the imperfections on your body. Maybe you want […]

Dunkin’ Runs on Social Media

Dunkin’ Runs on Social Media

Published on July 26, 2021, at 12:26 p.m.by Lawson Colgate. America runs on Dunkin’, and so do 36 other countries. Dunkin’, previously referred to as Dunkin’ Donuts, is known around the world for its baked goods and coffee. Rainbow sprinkled donuts and hazelnut lattes aren’t the only things Dunkin’ does best. From its partnership with Amazon […]

Will You Accept This Rose?

Will You Accept This Rose?

Published on July 19, 2021, at 10:38 a.m.by Emma Britt. Any millennial can attest to the fact that “The Bachelor” franchise has made quite the impact on this generation. Whether it is the weekly “Bachelor nights” with your closest friends or the social media following spree of the “hottest” cast members after an episode premiere, “The Bachelor” […]

A Controversial Celebration: Burger King U.K. and International Women’s Day

A Controversial Celebration: Burger King U.K. and International Women’s Day

Published on July 8, 2021, at 10:20 a.m.by Maggie Palmer. Holidays like International Women’s Day are one of the best opportunities for feel-good marketing. Companies can use their social media accounts to appeal for change while calling attention to their brands’ newest initiatives that they hope will make a difference. The U.K. division of Burger […]

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