Skip links

Blog

Roll Tourism Roll: How Alabama is Handling Tourism Amidst COVID-19

Roll Tourism Roll: How Alabama is Handling Tourism Amidst COVID-19

Published on April 21, 2021 at 10:00 p.m. by Mattie Naman. Alabama is home to some of the United States’ greatest treasures such as college football, Mardi Gras, the beach and NASA’s U.S. Space & Rocket Center. Tourists travel far and wide to experience all that the great state of Alabama has to offer. It comes […]

Coffee, Coffee, Coffee! PR, PR, PR!

Coffee, Coffee, Coffee! PR, PR, PR!

Published on April 21, 2021 at 6:30 p.m. by Taylor Tobin. Attention Stars Hollow! As we all know, the famous mother-daughter duo Lorelai and Rory Gilmore are known for drowning in gallons of coffee daily, but that is not all they do. In the midst of their normal lives — which include the craving to shop, […]

Get One, Give One

Get One, Give One

Published on April 20, 2021 at 8:08 p.m. by Caroline Robinson. You’ve heard of businesses implementing the “buy-one-get-one” selling strategy, but have you heard of the “get-one-give-one” approach? Many companies choose to give back to communities in need by giving a product or service away with every purchase. This is an excellent way for a company […]

Fashion PR: Much More Than the Red Carpet

Fashion PR: Much More Than the Red Carpet

Published on April 19, 2021 at 4:12 p.m. by Olivia Cooley. The fashion industry is much more than the glitz and glam, red carpet outfits and fashion shows hosted in New York City. Over the years, fashion has influenced the world whether it is obvious or not. This industry has grown immensely and is responsible for […]

MythBusters: PR Edition

MythBusters: PR Edition

Published on April 16, 2021 at 9:40 p.m. by Taylor Tobin. Public relations has proven to be a beneficial tool for businesses, organizations and brands to use. However, we often still see myths of the negative side PR can expose when implemented into one’s brand. With some still not being convinced, let’s review a few myths […]

How Micro-Influencers Build Brand Awareness

How Micro-Influencers Build Brand Awareness

Published on April 16, 2021 at 9:38 p.m. by Mikaela Weis. If you spend any time on the internet, chances are you have seen some sort of brand partnership. Recently, many brands have partnered with influencers as a way to help build brand awareness. A study from MediaKix shows that 89% of marketers get similar or even better […]

Mindfulness: The Answer to the Biggest Threat America Faces Today

Mindfulness: The Answer to the Biggest Threat America Faces Today

Published on April 15, 2021 at 8:38 p.m. by Lawson Colgate. Content, not information, distributed to the public with an intentional attempt to mislead is an existential threat to the world today. The Plank Center for Leadership in Public Relations confronted the crisis of misinformation on Thursday, April 15, in a webinar with guests Alan Miller, the founder and CEO […]

Public Relations v. United States Judicial System (2021)

Public Relations v. United States Judicial System (2021)

Published on April 15, 2021 at 11:27 a.m. by Kris Scott. Ladies and gentlemen of the jury, your honor and the entire courtroom, my client is innocent! Public relations is a strategic communication process implemented by businesses, individuals and organizations. Utilizing specific tools and tactics, PR functions to increase awareness, enhance reputations and build relationships among […]

Through Her PRspective

Through Her PRspective

Published on April 14, 2021 at 5:40 p.m. by Emma Britt. “That’s pretty good for a girl” is something that cannot be said within the public relations industry, simply because women make up the majority of the workforce. According to The Plank Center for Leadership in Public Relations, 70% of the public relations workforce is made […]

Return to top of page