Published on October 6, 2021 at 8:03 p.m. by Ashley Cunigan COVID-19, presidential debates and racial injustice — all three are important topics that shaped 2020. But how do industry leaders continue the conversation to bring about positive change related to these issues? Professionals in the public relations industry are concerned that diversity, equity and […]
Published on October 6, 2021, at 7:47 p.m. by Evvy Lusco. When the pharmaceutical company Pfizer comes to mind, many people immediately associate it with COVID-19 and the vaccine it developed. However, the company’s recent rebrand aimed to rid itself of the outdated pill-shaped logo design and implement a modern, yet simple helix-shaped design. Pfizer’s revitalization […]
Published on October 5, 2021, at 6:02 p.m. by Megan Murphy. You may have seen the videos on TikTok showcasing elaborate outfits on #BamaRushTok, but what comes after sorority recruitment? The answer: football — a Southern girl’s next major fashion event. At The University of Alabama, football is the chosen faith, Nick Saban is the pope, and […]
Published on October 5, 2021, at 5:50 p.m. by Ashley Cunigan. Most of us have all played the swimming pool game — yet the new Marco Polo is a different form of phone tag. The social media platform took off in 2014 and has slowly built its user base during the COVID-19 pandemic. Similar to Snapchat, […]
Published on October 4, 2021, at 8:20 p.m.by Megan Murphy. With an inability to hold concerts, meet and greets, release parties and other major press events during the COVID-19 pandemic, public relations professionals took advantage of digital media opportunities to gather publicity for artists and maintain relationships. Many artists now have their own social media […]
Published on October 4, 2021, at 5:20 p.m. by Lady Reynolds. Undergraduate students who choose public relations as their academic and career focus often have the same question: What steps should I be taking to get involved in the PR industry now? Crafted below is a quick guide with answers to the common questions aspiring […]
Published on September 30, 2021, at 2:38 p.m. by Tory Elliott. A crisis can happen anywhere, to anyone. That is why crisis plans are a must-have for any company. According to PRNews, 62% of companies have crisis communication plans, but they might not be up to date. With social media being such an important part of many companies’ […]
Published on September 29, 2021 at 4:41 p.m. by Gabrielle Jolly. The Rocket City soared to great heights after receiving third place in the 2021 U.S. News & World Report’s Best Places to Live. Over the past decade, Huntsville, Alabama, experienced an astounding period of growth in population, job opportunities and infrastructure that attracts newcomers around […]
Published on September 29, 2021, at 10:26 a.m. by Mallory Westry. If you’re an avid TikTok user, odds are you’ve heard of the name Addison Rae. Owning the third-most-followed TikTok account, Addison Rae is widely recognized as a multifaceted social media personality, with over 84 million TikTok followers and 40 million Instagram followers. In 2019, the influencer quickly rose […]
Published on September 27, 2021, at 7:00 p.m. by Amelia McGowan. Over the past several years, podcasts have exploded as a new source of media content. In fact, during the first half of 2020 alone, 383,678 new podcasts were launched — that’s more than the number of podcasts launched in 2019 altogether. This new form of media […]
