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#NoDigitalDistortion: Dove Empowers Young Women

#NoDigitalDistortion: Dove Empowers Young Women

Published on August 9, 2021, at 10:12 a.m.by Mattie Naman. Picture this: You snap the “perfect” shot of yourself to post on your Instagram. Until you realize that it may not be as perfect as you thought. We have all been there. You immediately begin to count the imperfections on your body. Maybe you want […]

Dunkin’ Runs on Social Media

Dunkin’ Runs on Social Media

Published on July 26, 2021, at 12:26 p.m.by Lawson Colgate. America runs on Dunkin’, and so do 36 other countries. Dunkin’, previously referred to as Dunkin’ Donuts, is known around the world for its baked goods and coffee. Rainbow sprinkled donuts and hazelnut lattes aren’t the only things Dunkin’ does best. From its partnership with Amazon […]

Will You Accept This Rose?

Will You Accept This Rose?

Published on July 19, 2021, at 10:38 a.m.by Emma Britt. Any millennial can attest to the fact that “The Bachelor” franchise has made quite the impact on this generation. Whether it is the weekly “Bachelor nights” with your closest friends or the social media following spree of the “hottest” cast members after an episode premiere, “The Bachelor” […]

A Controversial Celebration: Burger King U.K. and International Women’s Day

A Controversial Celebration: Burger King U.K. and International Women’s Day

Published on July 8, 2021, at 10:20 a.m.by Maggie Palmer. Holidays like International Women’s Day are one of the best opportunities for feel-good marketing. Companies can use their social media accounts to appeal for change while calling attention to their brands’ newest initiatives that they hope will make a difference. The U.K. division of Burger […]

Say Less: Get Paid for Your European Vacation

Say Less: Get Paid for Your European Vacation

Published on June 8, 2021, at 8:31 a.m.by Caroline Robinson. Are you daydreaming about a European adventure this summer? What if I told you that you could be paid to venture around an island located in the Mediterranean Sea? Malta, a nation situated just between Sicily and the North African coast, will pay visitors up […]

PR & LinkedIn: The Strongest Connection

PR & LinkedIn: The Strongest Connection

Published on April 30, 2021, at 11:12 a.m. by Emma Britt. Do PR professionals scroll through LinkedIn like it’s the new Facebook? I think the answer is a definite yes. LinkedIn is a rather new social networking platform used for connecting people in all industries, finding job and internship opportunities and networking with professionals you might […]

The Sweetness of Incentives

The Sweetness of Incentives

Published on April 28, 2021, at 1:35 p.m.by Olivia Cooley. As we obviously know by now, COVID-19 impacted the world in a way we would have never imagined. Our personal and work lives were changed overnight, and it felt as if the nightmare would never end. For the public relations industry specifically, the impact of […]

Lessons from TV’s Favorite PR Practitioners

Lessons from TV’s Favorite PR Practitioners

Published on April 27, 2021, at 9:04 p.m.by Mikaela Weis. While it is rare to find a PR professional in TV programming that accurately portrays the job, we can still learn from our favorite fictional practitioners. From Olivia Pope in “Scandal” to Serena van der Woodsen in “Gossip Girl,” here are the best takeaways from […]

Trader Joe’s: A Leader in Customer Loyalty

Trader Joe’s: A Leader in Customer Loyalty

Published on April 22, 2021 at 7:39 p.m.by Bella Valentini. When you think of strong branding strategies, grocery stores are probably not the first type of company that comes to mind. However, Trader Joe’s is a trailblazer in customer satisfaction and creating a unique in-store shopping experience compared to its competitors. So, what exactly is Trader Joe’s […]

Kay Social Marketing: Always Do Good Business

Kay Social Marketing: Always Do Good Business

Published on April 22, 2021 at 2:19 p.m. by Caroline Robinson. What do A Rebel in Prada, 11 Street Media, Loren Elizabeth Designs and Perfectly Portioned Nutrition all have in common? They are among many other Kay Social clients. Less than a year old, Kay Social, a fully integrated marketing agency, is already a booming business. […]

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