Published on October 12, 2021, at 8:18 p.m. by Lady Reynolds. In March of 2021, Buzzfeed News unveiled Facebook’s newest project — Instagram Kids. This alternative version of the popular photo-sharing app was specifically designed for children under the age of 13. While the company displayed initial excitement about the new project, it immediately raised […]
Published on October 7, 2021, at 6:10 p.m. by Elise Luoma. Woods, water and waitlists describe travel in the era of COVID-19. With vacation rentals skyrocketing, companies such as Vrbo and Airbnb have seen some of their greatest successes. Safety commitments and updated health practices are key ways both rental sites have pledged to gain trust with their customers. […]
Published on October 7, 2021, at 5:52 p.m. by Alyssa Thomas. In the world of public relations, there are varying paths public relations professionals can choose upon graduation. One of these paths involves working at an agency. KC Projects, located in Homewood, Alabama, is an all-female public relations and communications firm with a mission of “telling your story […]
Published on October 7, 2021, at 6:25 p.m.by Evvy Lusco. Since the launch of Instagram in 2010, users have shared photos, videos and stories to their accounts on the platform. Similarly, large corporations have utilized Instagram as a public relations tactic to promote products and engage with customers. However, in recent years, smaller businesses have also found […]
Published on October 6, 2021 at 8:03 p.m. by Ashley Cunigan COVID-19, presidential debates and racial injustice — all three are important topics that shaped 2020. But how do industry leaders continue the conversation to bring about positive change related to these issues? Professionals in the public relations industry are concerned that diversity, equity and […]
Published on October 6, 2021, at 7:47 p.m. by Evvy Lusco. When the pharmaceutical company Pfizer comes to mind, many people immediately associate it with COVID-19 and the vaccine it developed. However, the company’s recent rebrand aimed to rid itself of the outdated pill-shaped logo design and implement a modern, yet simple helix-shaped design. Pfizer’s revitalization […]
Published on October 5, 2021, at 6:02 p.m. by Megan Murphy. You may have seen the videos on TikTok showcasing elaborate outfits on #BamaRushTok, but what comes after sorority recruitment? The answer: football — a Southern girl’s next major fashion event. At The University of Alabama, football is the chosen faith, Nick Saban is the pope, and […]
Published on October 5, 2021, at 5:50 p.m. by Ashley Cunigan. Most of us have all played the swimming pool game — yet the new Marco Polo is a different form of phone tag. The social media platform took off in 2014 and has slowly built its user base during the COVID-19 pandemic. Similar to Snapchat, […]
Published on October 4, 2021, at 8:20 p.m.by Megan Murphy. With an inability to hold concerts, meet and greets, release parties and other major press events during the COVID-19 pandemic, public relations professionals took advantage of digital media opportunities to gather publicity for artists and maintain relationships. Many artists now have their own social media […]
Published on October 4, 2021, at 5:20 p.m. by Lady Reynolds. Undergraduate students who choose public relations as their academic and career focus often have the same question: What steps should I be taking to get involved in the PR industry now? Crafted below is a quick guide with answers to the common questions aspiring […]
