Published on November 2, 2021, at 8:56 p.m.by Elise Luoma. Cookie Butter, Everything but the Bagel Seasoning Blend and Popcorn In a Pickle are some of the most distinct and famous products known by Trader Joe’s connoisseurs. The Monrovia, California-based chain started as a neighborhood grocery store in 1967 named after Joe Coulombe, the real “Trader Joe,” and has expanded across 48 states. […]
Published on November 1, 2021 at 8:57 p.m. by Ashley Cunigan. In a world that revolves around social media, scheduling content has become more crucial than ever. The rise of new platforms has caused businesses to increase their social media management efforts by planning posts ahead of time. Sprout Social has become a prominent scheduling tool for maintaining mutually beneficial […]
Published on October 27, 2021 at 6:55 p.m. by Mallory Westry. Birmingham, Alabama, is home to various public relations firms and advertising agencies. However, one company in particular has placed a special emphasis on the city’s rising culinary scene — STYLE Advertising. STYLE Advertising is a public relations, marketing and advertising firm, owned by Bill Stoeffhaas and Chuck […]
Published on October 26, 2021, at 5:40 p.m. by Amelia McGowan. It’s no secret that gas stations are meant to be quick stops for tired travelers looking for snacks and a decently clean bathroom. However, Buc-ee’s, the most popular convenience store in Texas, has capitalized on this consumer need to create an experience for road trip travelers. […]
Published on October 26, 2021, at 5:32 p.m.by Elise Luoma. Social media giants Instagram, Facebook and WhatsApp suddenly went “dark” during an outage on Oct. 4, 2021. The six-hour “blackout” compromised business operations and hindered companies’ ability to use these social media platforms as their prime communication tools. Reliance on social media communicationsThe outage affected […]
Published on October 26, 2021, at 11:15 a.m. by Megan Murphy. Bass resonating through an exuberant crowd surrounding an artist on a concert stage creates a wondrous feeling unmatched by any other. This feat of unifying fans during an artist’s performance is not possible without the help of music industry professionals. Jeff McClusky, founder and CEO […]
Published on October 21, 2021 at 6:16 p.m. by Evvy Lusco The terms “fast fashion” and “sustainable fashion” have been floating around the fashion industry for a while, but the question of how they differ with regard to public relations remains. Social media and corporate social responsibility seek to answer this question. Defining sustainable and […]
Published on October 20, 2021 at 8:20 p.m. by Gabrielle Jolly. The idea of becoming an orderly, methodical and “put-together” individual has taken over the social media feeds of users around the world. The trends of health, wellness and aesthetics have become appealing to many, and one product has flourished as a result: the Apple iPad. Apple […]
Published on October 20, 2021 at 8:12 p.m. by Mallory Westry. Although tiny, singer Ariana Grande is surely living up to her last name with her latest career move. Grande’s new makeup line, r.e.m. beauty, has acquired over 800,000 Instagram followers since its first post a month and a half ago — and the products haven’t even been released […]
Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a public relations campaign must-have for numerous brands. Since its premiere in late September, the Korean series has generated thousands of mentions on social media, making it ideal for brands to jump […]
