Published on December 1, 2021 at 5:16 p.m. by Elise Luoma The Holiday Shopping Season: Black Friday, Free Shipping and Early Shopping The gift-giving season may not start until mid-December, but early shopping has commenced. Whether the Nintendo Switch, Apple AirPods Pro or the infamous Peloton bike, you can shower your friends, family and even yourself […]
Published on December 1, 2021 at 4:52 p.m. by Alyssa Thomas For a brand to be successful and have meaning to consumers, “establish what your brand represents” and follow through with that meaning. Having a strong, expressive brand presence is what resonates with consumers and forms meaningful relationships with the target audience. That is exactly […]
Published on November 30, 2021, at 8:59 p.m.by Elise Luoma From finding the best vanilla sweet cream cold brew to sampling the strongest espresso martini, coffee and cocktails have taken over the beverage industry of Tuscaloosa, Alabama. Bold brandingBranding is a tactic small businesses in the coffee and cocktail enterprise are employing to draw in customers. Seasonal menus and social […]
Published on November 30, 2021, at 8:57 p.m. by Amelia McGowan Over the past year, recreational reading has become the newfound escape from reality. People from all walks of life are turning to the page instead of the screen to unwind after a long day. This reinvigorated love for reading has spread across social media through book recommendations and reviews, virtual book clubs, tell-alls with […]
Published on November 29, 2021 at 2:15 p.m.by Megan Murphy. Public relations best practices cannot be ignored in times of crisis, especially when individuals’ lives are involved. On Nov. 5, 2021, eight lives were lost in a crowd of 50,000 people at Travis Scott’s Astroworld Festival. Despite cries from concert-goers, Scott continued to perform. Fans and family […]
Published on November 29, 2021, at 6:25 p.m.by Evvy Lusco. Based in New York City, MikeWorldWide is an integrated public relations agency with a network of partners and talent hubs across the globe. MikeWorldWide was founded in 1986 and is among the “world’s leading independent public relations agencies.” It has nine offices located throughout the United States and […]
Published on November 22, 2021 at 7:00 p.m. by Lady Reynolds. This Thanksgiving, America’s favorite candy brand debuted its popular peanut butter cup in a new form — measuring 9 inches in diameter and weighing 3.4 pounds. People went crazy for it. The Reese’s Thanksgiving Pie was a new item sold by The Hershey Company […]
Published on November 22, 2021 at 7:10 p.m. by Lady Reynolds. Zehnder Communications is a fully integrated agency that offers both traditional and digital marketing services. With its primary offices located in Nashville, Tennessee, and New Orleans, these culture-rich cities offer a creative lens for all of Zehnder’s endeavors. The influence Zehnder’s tagline, “The Birthplace […]
Published on November 18, 2021, at 12:38 p.m. by Ashley Cunigan. As the holiday season approaches and more people begin to travel, hotels across the country are seeing a shift in their post-pandemic operations. COVID-19’s effect on business and leisure travel has caused many hospitality and tourism leaders to rethink their public relations strategies. Even so, crisis management and […]
Published on November 18, 2021, at 12:34 p.m. by Alyssa Thomas. Logos and designs are everywhere in the sports industry, and their purpose is to make a team’s brand and image more recognizable to key publics. While some are known for their classic aesthetics, others are known for their unique designs and color schemes. Whether the Rocket City […]
