Skip links

Blog

A Reese’s Piece of the Pie: PB Meets PR

A Reese’s Piece of the Pie: PB Meets PR

Published on November 22, 2021 at 7:00 p.m. by Lady Reynolds. This Thanksgiving, America’s favorite candy brand debuted its popular peanut butter cup in a new form — measuring 9 inches in diameter and weighing 3.4 pounds. People went crazy for it. The Reese’s Thanksgiving Pie was a new item sold by The Hershey Company […]

Zehnder: The Birthplace of Country Music, Jazz and Creative Communication

Zehnder: The Birthplace of Country Music, Jazz and Creative Communication

Published on November 22, 2021 at 7:10 p.m. by Lady Reynolds. Zehnder Communications is a fully integrated agency that offers both traditional and digital marketing services. With its primary offices located in Nashville, Tennessee, and New Orleans, these culture-rich cities offer a creative lens for all of Zehnder’s endeavors. The influence Zehnder’s tagline, “The Birthplace […]

Vaccines, Vacations and Vital PR

Vaccines, Vacations and Vital PR

Published on November 18, 2021, at 12:38 p.m. by Ashley Cunigan. As the holiday season approaches and more people begin to travel, hotels across the country are seeing a shift in their post-pandemic operations. COVID-19’s effect on business and leisure travel has caused many hospitality and tourism leaders to rethink their public relations strategies. Even so, crisis management and […]

Rebranding with Brandiose

Rebranding with Brandiose

Published on November 18, 2021, at 12:34 p.m. by Alyssa Thomas. Logos and designs are everywhere in the sports industry, and their purpose is to make a team’s brand and image more recognizable to key publics. While some are known for their classic aesthetics, others are known for their unique designs and color schemes. Whether the Rocket City […]

Corporate Social Responsibility: Small Business Edition

Corporate Social Responsibility: Small Business Edition

Published on November 18, 2021 at 12:10 p.m. by Gabrielle Jolly. The topic of corporate social responsibility (CSR) has grown significantly over the past decade, with 77% of consumers now looking to buy from companies that “make the world a better place.” When most people think of CSR, they think of large-scale corporations such as Starbucks, Microsoft or Ben & Jerry’s. […]

UA: Where Connections Are Made

UA: Where Connections Are Made

Published on November 17, 2021 at 5:42 p.m. by Elise Luoma The Capstone, or The University of Alabama, is rooted in tradition, academic excellence and strong alumni relations. Rece Davis, Marillyn Hewson and Mark Ingram are some of UA’s notable alumni. From the inaugural opening of the university in 1831 with just 52 students to the current 38,320 students enrolled, several public relations campaigns, the “Advancing the […]

Taking Down the Enemy: How to Overcome Writer’s Block

Taking Down the Enemy: How to Overcome Writer’s Block

Published on November 16, 2021 at 9:17 a.m. by Ashley Cunigan. “Everybody makes mistakes. Everybody has those days. Everybody knows what, what I’m talkin’ ‘bout,” when writer’s block gets in the way. We’ve all been there: at the library in the late hours of the night frustrated when not a single idea comes to mind. While fiddling with […]

From “19” to “30”: Adele’s Latest PR Strategy

From “19” to “30”: Adele’s Latest PR Strategy

Published on November 15, 2021 at 8:00 p.m.by Evvy Lusco. Many artists tease the release of new music; Adele is no exception. Since her last album in 2015 titled “25,” fans have longed for the singer’s next age-titled record. With billboards showcasing “30” in cities across the world, speculation arose that this number would be the title of Adele’s newest […]

Fitness Boutiques, Consumer Loyalty and Relationship Building

Fitness Boutiques, Consumer Loyalty and Relationship Building

Published on November 10, 2021, at 3:20 p.m. by Tory Elliott. Fitness and health are popular topics in the wake of the COVID-19 pandemic. Fitness boutiques sparked a revolutionary movement for those looking to get their sweat on in group fitness classes. The International Health, Racquet, and Sportsclub Association reports that 18.2 million Americans currently belong to at least one fitness studio. […]

The Plank Center for Leadership in Public Relations

The Plank Center for Leadership in Public Relations

Published on November 10, 2021 at 11:43 a.m. by Faith Saucier. The Plank Center for Leadership in Public Relations is an expert resource for public relations professionals, educators and students. The Center sponsors research, mentoring, national awards and service programs to advance the understanding and practice of responsible public relations. Established in 2005 by the […]

Return to top of page