Published on March 3, 2022, at 9:53 p.m. by Schulyer Rosson. When we think of Oscar Mayer, many of us are reminded of childhood sandwich lunches, not skincare. Oscar Mayer has transformed from deli to delicacy, launching the first bologna-inspired sheet mask. The meat powerhouse has partnered with a Korean skincare company, Seoul Mamas, to give bologna […]
Published on March 3, 2022, at 6:49 p.m. by Katie Holec. The job of a sports information director (SID) isn’t the most glamorous, but it’s rewarding. “It’s a unique position where you’re not the star of the show,” Creighton University Sports Information Director Rob Anderson said. “It’s a lot, and there’s a lot going on behind the scenes. The hours are a […]
Published on March 2, 2022, at 7:10 p.m. by Sophie Gregor. For many students, the college experience means all sorts of new: beginnings, opportunities and freedoms. Students can venture out to different cities and states to become immersed in a new environment. They can experience new opportunities academically and socially. Students can even discover new freedoms, […]
Published on March 2, 2022, at 4:45 p.m.by Morgan Keel. There are two things I am passionate about: Disney and public relations. While growing up, I watched Disney movies on repeat. Little did I know that those movies would give me more than a love for castles. The Walt Disney Company is famous for hiding easter […]
Published on March 8, 2022, at 3:02 p.m. by Sydney Miner. From sharing social media posts to hosting promotional events, brand ambassadors have been able to strengthen companies’ relationships with key publics. For years, brands have utilized ambassadors to target specific publics, and with the rise of social media, this strategy has grown in popularity. According […]
Published on February 28, 2022, at 11:05 p.m. by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of a product or service that a business provides.” Brand image is the consumers’ perception of the brand. Brand image, although intangible, is also the company’s most valuable asset when it comes to cultivating a lasting […]
Published on February 25, 2022, at 3:15 p.m. by Morgan Keel. According to a report from the National Center for Education Statistics, 80% of college students have changed their majors at least once. Much like “Friends” character Ross Geller’s famous line of “Pivot! Pivot! Pivot!,” many college students have also made the decision to “pivot” career paths as […]
Published on February 24, 2022, at 9:52 p.m. by Heather Smyth. A short and catchy song can often get stuck replaying in one’s head, which can be annoying. On the flip side, a catchy song can be very successful when a brand wants to be recognized and remembered. Brand equity is how consumers value a brand, […]
