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Phil’s Family Affair

Phil’s Family Affair

Published on February 11, 2022, at 10:56 a.m.by Sophie Gregor. Annually, on Feb. 2, a furry guest makes his special appearance. Punxsutawney Phil, the star of Groundhog Day, has been a part of a meteorologist tradition since 1887. It is believed that Punxsutawney Phil predicts the weather for the next six weeks based on if […]

The Rise of the Alphas

The Rise of the Alphas

Published on February 9, 2022, at 10:05 p.m.by Kyrsten Eller. Online shopping has become the new normal for Generation Z, and as long as the digital world advances, this trend is here to stay. While on lockdown for months due to the COVID-19 pandemic, we were able to purchase anything we needed online with the […]

The People’s PR Princess: How Princess Diana Revolutionized Royalty

The People’s PR Princess: How Princess Diana Revolutionized Royalty

Published on February 7, 2022 at 9:29 p.m.by Madison Traughber. As Princess Diana assimilated into the royal family, she had to fit into their lifestyle of immense wealth, intense fame and impossible expectations. She became aware that she could not capitalize on traditional likable traits. She was not academically minded, nor was she politically inclined. However, she had […]

Editor Biographies, Fall 2021

Ashley Cunigan Editor/Writer and Marketing Team Member Hometown: Jacksonville, Alabama Major/Minor: Public Relations/General Business Academic Achievements: Crimson Achievement Scholar, Ashley Doyle/Gaither Scholarship Recipient, John & Donna Beauchamp Scholarship Recipient, C&IS Ambassadors Outstanding Junior (2021), UA President’s List (2018-2019), UA Dean’s List (2019-2021) Jobs, Internships & Other Achievements: Social Media Intern — Parachute Media (2021), Media Intern — The Well […]

“Some Good News” Replaces Social Media Blues

“Some Good News” Replaces Social Media Blues

Published on February 2, 2022, at 5:08 p.m. by Alice Helms. It’s early March 2020. Everyone is stuck at home, and negative news is all-consuming in the world of the pandemic. While scrolling on social media, people begin to come across a new platform called “Some Good News.” Clicking on the page dedicated to the […]

Taylor Swift Knows Her Brand “All Too Well”

Taylor Swift Knows Her Brand “All Too Well”

Published on January 31, 2022, at 10:49 a.m. by Gabrielle Jolly. It feels like 2012 again with songs like “22” and “I Knew You Were Trouble” listed on the top music charts of 2021. Famous singer and songwriter Taylor Swift has once again become the talk of the music industry with her second rerecorded album release: “Red (Taylor’s Version).” With “bad blood” between […]

How PR Fundamentals Build the Foundation for Personal Success

How PR Fundamentals Build the Foundation for Personal Success

Published on January 28, 2022, at 9:28 a.m. by Megan Murphy. It’s Monday morning. Rays of sunlight pry through a blackout shade as you struggle to roll out of bed. The best way to fight the Monday blues? Start with a goal. The first step in crafting a public relations campaign strategy? Start with a goal. Implementing […]

Why We Need to Shine a Light on Our Personal Achievements

Why We Need to Shine a Light on Our Personal Achievements

Published on January 24, 2022, at 8:38 a.m. by Amanda Williams, Guest Contributor. I am anything but a wallflower, having grown up on a stage, performing around the world as an entertainer and even strutting down a runway in Paris for an international model contest. Despite this confidence though (and to keep running with the […]

Peloton’s Private Clothing Label, Picturesque Workouts and Prized Instructors

Peloton’s Private Clothing Label, Picturesque Workouts and Prized Instructors

Published on January 7, 2022, at 4:35 p.m.by Elise Luoma. Peloton’s initial mark included a Kickstarter campaign and a controversial television advertisement. Now, the company is booming with over 2 million subscribers and 51 instructors. The fitness-centric company has become more than an internet-connected stationary bike and treadmill retailer after the release of its private clothing label. Peloton was initially founded to […]

Candles, Goodies and More: How TikTok Helps Small Businesses

Candles, Goodies and More: How TikTok Helps Small Businesses

Published on January 3, 2022, at 12:33 p.m. by Tory Elliott. TikTok has grown in popularity not only as a platform for people to watch funny videos but also as a tool for small businesses to engage with consumers. Small businesses can use this platform to build relationships with their followers and share their products in […]

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