Published on Sept. 7, 2022, at 4:45 p.m. by Alice Helms. Spotify is “the world’s most popular audio streaming subscription service with a community of more than 381 million Monthly Active Users and 172 million Premium Subscribers.” On May 20, 2021, Spotify announced that it would partner with Storytel, an audiobook streaming service, within that year. […]
Published on August 22, 2022, 2:25 p.m. by Heather Smyth. The popular Nickelodeon TV show “Drake & Josh” began each episode with a widescreen introduction featuring the two step brothers. They recalled a shared experience and explained their perspectives. Oftentimes, Drake seemed to have a positive take on the story, whereas Josh focused on the negative. Perspective […]
Published on Aug. 1, 2022, at 1:11 p.m. by Jennafer Bowman. What do a pediatric ER nurse and a makeup artist have in common? Their public relations firm. Boost Public Relations is a woman-owned PR and branding agency based in Dallas, Texas. The two-person company offers coast-to-coast services in media relations, influencer marketing and more. The […]
Published on July 13, 2022, 9:12 a.m. by Morgan Keel. In the past year, several well-known companies have expanded their product lines in interesting ways. For example, take Oscar Mayer venturing into skincare with its bologna-inspired sheet mask. Now, another brand has made an unusual jump into a different industry. On March 31, Dunkin’ Donuts announced its […]
Published on May 23, 2022, 10:08 a.m. by Annemarie Munoz, Guest Contributor. In the United States, women make up 60-80% of the public relations workforce but occupy only one in five leadership positions. Betsy Plank dared to change the role of women in leadership and marked many firsts in the industry making her known as the […]
Published on May 23, 2022, at 9:40 a.m. by Ivey Paulsen, Guest Contributor. Public relations in the fashion world requires strutting down New York hallways in knee-high leather boots, tackling social crises and stabbing people in the back with stilettos — figuratively, of course. At least, that’s what the iconic film “The Devil Wears Prada” […]
Published on May 6, 2022, at 11:14 a.m. by Madison Traughber. Tesla’s innovative brand image, unique PR moves and lack of advertising campaigns are what captivates consumers who are looking for a fresh take on a century-old invention: the automobile. Tesla is an inspiration to all as the company possesses a unique ability to completely rethink how cars are made, promoted […]
Published on May 4, 2022, at 5:54 p.m. by Katie Holec. The thing that I love most about public relations is the broadness of the career paths that you can take. You don’t have to stick to the PR industry — take your talents to the fashion industry, the tech industry or even to the sports industry. As a PR professional […]
Published on May 2, 2022, at 5:40 p.m. by Heather Smyth. When applying for a job, candidates want their résumés to stand out from competing applicants. Employers look at relevant skills, experience and education when deciding if a potential employee is the right fit for their company. With the start of the COVID-19 pandemic and into that […]
Published on April 22, 2022, at 7:50 p.m. by Madison Traughber. ARPR, the largest technology public relations firm in the Southeast, was founded in 2012 by University of Alabama C&IS alumnus Anna Ruth Williams. A tech PR agency exclusively curates the reputation of technology-based companies. Tech PR is “the art of building and maintaining a positive image of a company or organization that develops and […]
