By Karissa Bursch As one of the most recognizable and influential women in the world, Oprah Winfrey appears to be everywhere. She is a self-employed philanthropist, a TV personality, an actress and a producer. She has her own highly successful talk show, magazine, radio channel and an up-and-coming television network. How does this one woman […]
By Karissa Bursch College students are a popular target audience for marketing initiatives. They’re young and vibrant with specialized tastes. They are ready to try anything and go anywhere. According to CampusClients they are comprised of “a geographically stable, affluent group of more than 18 million people aged 18 to 24.” However, college students are […]
By Megan Cotton If social media is a free way to communicate with your public, why doesn’t every company have a successful Facebook fan page with thousands of fans or an established Twitter with tweets that make followers feel personally connected? If every company and brand have the same access to free media and people, […]
During a time of year when time and money seem to be consistently troublesome issues, companies and organizations are working to share the wealth by generously giving back to the public and their communities. Public relations professionals know the importance of holiday PR and the enormous success that’s possible if it’s done correctly. Last year, […]
By this point, every public relations professional should know the benefits of utilizing social media. It is common knowledge that Facebook and Twitter are great ways to directly contact your target public; however, we must remember these sites can also serve as resources to stay up-to-date on the latest industry news and trends. According to […]
It’s that season again . . . time for the hustle and bustle and last minute holiday shopping. Whether you are fighting the crowds at malls or sitting at your home computer, quality customer service makes any shopping experience that much better. Customer service is a PR tool any company must employ to be successful. […]
The Department of Homeland Security (DHS) and Transportation Security Administration (TSA) recently decided to maximize the efforts of their aviation and surface transportation security policies. Among others, cargo screening and pat-down methods are two of the areas in which TSA is heightening its surveillance. The general public is none-too-pleased by the extreme measures TSA is taking, and […]
An article published Wednesday, Dec. 8, by FoxNews.com addressed attacks toward companies trying to censor information published on WikiLeaks. WikiLeaks is allegedly in the midst of a campaign called “Operation: Payback.” The article says MasterCard was the most recently attacked website by so-called “hacktivists” in support of “anti-censorship.” The next victim was Twitter. Allegedly, the […]
Facebook co-founder Chris Hughes officially launched his much-buzzed-about social network, Jumo, on Nov. 30. Hughes, 27, helped create Facebook from his Harvard dorm room and also served as the social media genius behind Barack Obama’s presidential campaign. He has now narrowed his focus from friend requests and politics to a more notable cause — social […]
Most of us can’t get through the day without our cell phones. We feel naked and separated from society; we have to consistently be in the know. We constantly use them in the car, walking down the street and working out; we even attempt to discretely mess around on them in restaurants. Some are so […]
