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Realities of the Transition from Student to PR Practitioner

Realities of the Transition from Student to PR Practitioner

Published on March 29, 2023, at 5:30 p.m. by Morgan Perkins. Recent college graduates struggling with imposter syndrome are not alone. The transition from being a student to working in the public relations industry can cause challenges for even the most prepared students entering the field. Luckily, the difficulties of the transition typically do not last throughout […]

Fashion’s Biggest Night

Fashion’s Biggest Night

Published on March 29, 2023, at 1:16 p.m. by Emilia Ciezadlo. Since 1948, the Met Gala has been one of the most iconic recurring events in fashion history and has even been coined “fashion’s biggest night out.” Traditionally held on the first Monday in May, the Met Gala is a fundraiser that benefits the Metropolitan Museum of Art. […]

De-Influencing Public Relations

De-Influencing Public Relations

Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases, and all the networking in between, the core body of public relations is focused on two things — credibility and storytelling. Public relations is a popular and evolving industry: artificial intelligence, influencers, social […]

From Coast to Coast: The NBCUniversal Page Program

From Coast to Coast: The NBCUniversal Page Program

Published on March 22, 2023, at 4:41 p.m. by Emilia Ciezadlo. With its official launch in 1933, the NBCUniversal Page Program is a 12-to-15-month rotational program for postgraduate students interested in the media industry. Participants of the program are nicknamed “pages.” This program allows its pages to gain hands-on experience in various aspects of the industry within the company. […]

The Royal Family: PR’s Favorite Case Study

The Royal Family: PR’s Favorite Case Study

Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in the world. For centuries, the monarchy has symbolized tradition, continuity and stability in the United Kingdom and beyond. In light of the royal family’s recent involvement with the media, some have been […]

PR in Higher Education: Opportunities and Advice

PR in Higher Education: Opportunities and Advice

Published on March 20, 2023, at 4:35 p.m. by Olivia Esquivel. In order to become a public relations professional, the typical path is to attend a postsecondary school and receive at least a bachelor’s degree, potentially even a master’s degree. With such academic degrees, students gain valuable skills that they can take with them after they complete […]

ChatGPT: A Blessing or a Curse for the PR Industry?

ChatGPT: A Blessing or a Curse for the PR Industry?

Published on March 12, 2023, at 1:47 p.m. by Lauren Bingham. As technology advances, so do public relations practitioners in the way they leverage strategy and creativity to communicate with target audiences. Today, society has been thoroughly introduced to the concept of artificial intelligence, whether it be through a self-driving vehicle or asking an Amazon Alexa what the weather is like. […]

Katie Gatti Tassin: Leading the Way to a Financially Literate Future

Katie Gatti Tassin: Leading the Way to a Financially Literate Future

Published on March 12, 2023, at 9:56 a.m. by Kate Amberson. The University of Alabama and Platform Magazine alumna Katie Gatti Tassin is strikingly different from the average public relations practitioner, financial consultant or advisor. Tassin created “Money with Katie,” a blog, podcast and social media platform designed to target women who are uneducated about […]

LinkedIn: A Two-Way Street for Employees and Employers

LinkedIn: A Two-Way Street for Employees and Employers

Published on March 9, 2023, at 10:43 a.m. by Kate Amberson. If you’re like me, once you started college you spent more time on LinkedIn than any other social media platform. Scrolling through your feed while exploring new connections and potential jobs becomes addictive. In all honesty, I wouldn’t necessarily call LinkedIn a social media […]

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