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A24’s Expertise: Authentically Connecting with Audiences

A24’s Expertise: Authentically Connecting with Audiences

Published on April 19, 2023, at 5:49 p.m.by Hailey Castillo.  “Parents need to know that even though former Disney stars Selena Gomez and Vanessa Hudgens are in “Spring Breakers,” it’s absolutely not appropriate for teens,” Common Sense Media wrote about one of A24’s first films. Directed by Harmony Korine, who has been described as “a confrontational master of everyday beauty and […]

TikTok’s Favorite Politician

TikTok’s Favorite Politician

Published on April 18, 2023, at 10:58 a.m. by Ginger Morrow. Amidst U.S. congressional hearings weighing a TikTok shutdown, one person in the officials’ rank is using the app to unique success. In just under two years, his voice has grown beyond the borders of his district to national and international online audiences. Rep. Jeff Jackson […]

How to Network in PR

How to Network in PR

Published on April 18, 2023, at 9:58 a.m. by Emilia Ciezadlo. We are always told that networking is everything. It’s all about the people you know. You need to put yourself out there. You need to leverage LinkedIn as a resource. But, are we ever told how to present ourselves and build relationships when networking? As a public relations student with […]

Bob Cohn Revolutionizes the PR Industry

Bob Cohn Revolutionizes the PR Industry

Published on April 13, 2023, at 5:34 p.m.by Morgan Perkins. A young boy inspired by his uncle’s journalism career covering the New York Giants went on to revolutionize the public relations industry through bold, creative ideas. Burson Cohn & Wolfe co-founder Bob Cohn has touched nearly every part of the industry — from working as a journalist […]

The PR of the Playlist: Strategy in the Streaming Age

The PR of the Playlist: Strategy in the Streaming Age

Published on April 13, 2023, at 10:40 a.m. by Olivia Esquivel. One of the key aspects of public relations is practioners’ ability to generate earned media for their clients. This skill is a foundational pillar for PR, and it is continuing to evolve today. The music industry has some of the best examples of classic PR tools […]

Behind the “Elvis” Movie: Graceland’s PR Team

Behind the “Elvis” Movie: Graceland’s PR Team

Published on April 11, 2023, at 2:59 p.m. by Emilia Ciezadlo Dubbed as the “King of Rock ’N’ Roll,” Elvis Presley is inarguably one of the most famous musicians in history. Still holding the record for the most units sold by a solo artist, Presley has forever influenced music, art and entertainment for generations to come. While there have […]

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Published on April 10, 2023, at 11:06 p.m.by Alaina McDuffie.  Kanye West versus Taylor Swift. Lea Michele versus the entire cast of “Glee.” Amber Heard versus Johnny Depp. It should come as no surprise that celebrity feuds have been a staple of the entertainment industry for decades. From social media clashes to physical altercations, these star-studded conflicts garner an inordinate amount […]

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in her rebellious phase for “the best of both worlds.” For the first time since her departure, Miley Cyrus has partnered with Disney once again. This exciting news followed the release of her most recent album, “Endless […]

Reestablishing Trust in the Media

Reestablishing Trust in the Media

Published on April 7, 2023, at 10:01 p.m. by Kate Amberson. Trust in the media is at a nearly all-time low in the United States. In fact, only 34% of Americans reported having a “great deal” or “fair amount” of trust and confidence in the media in 2022, “just two points higher than the lowest […]

The PR Brilliance of “Soy Georgina”

The PR Brilliance of “Soy Georgina”

Published on April 5, 2023, at 6:40 p.m. by Olivia Esquivel. Georgina Rodriguez may be known as the partner of the most famous soccer player in the world, but her Netflix series “Soy Georgina” has her taking the stage as the star of the show. The program just began streaming its second season following the daily life of […]

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