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A Day in the Life of a PR Practitioner

Posted At: January 1, 2008 10:44 AM by Alexandra Weaver Thinking about entering the real word can be quite intimidating. It is hard to imagine life without school as an undergraduate student, but it all ends before you know it and the thoughts of the real world become reality. Throughout my undergraduate career, I have […]

PR in Pro Sports: The New England Patriots

Posted At: January 1, 2008 10:29 AM by Dustin Fowler President Nixon had Watergate. President Clinton had Whitewater. And now Bill Belichick and the New England Patriots have Spygate. In week one of the NFL regular season, the New York Jets played the New England Patriots. During this game, a Patriots’ employee was caught videotaping […]

PR Students: What Are You Qualified For? Success!

Posted At: January 1, 2008 10:26 AM by Dustin Fowler Ever since you were little, you have probably dreamed about what you want to be when you grow up. For some it was a nurse or a firefighter, and for others it was a politician or a professional athlete. No matter what profession you once […]

Is an Agency or In-House Environment Right for You?

Posted At: January 1, 2008 10:19 AM by Ellen Klicka If you spend your day writing press releases, pitching the media or planning special events, does it matter what type of organization you do it in? The following characteristics of agency life and in-house PR work are not necessarily what you’ll find across the board […]

A Glimpse into the Fast-Paced World of Collegiate Sports Public Relations

Posted At: January 1, 2008 10:12 AM by Betsy Beam A work environment where tickets flow freely, closets are stocked with the latest sports gear and relationships with star coaches and athletes are part of a day’s work sounds like a dream, but for University of Alabama assistant sports information director Corey Hoodjer and Hank […]

Advice from a Dean

Posted At: January 1, 2008 10:11 AM by Megan Frazier I picked the brain of E. Culpepper Clark, dean of the Henry W. Grady College of Journalism and Mass Communication at the University of Georgia, to see what he had to say about getting a degree in communications today and what advice he had to […]

From One Crisis to Another

Posted At: January 1, 2008 10:11 AM  How crisis communication is contributing to the public relations field by Abby Barton and Allison Bridges As the senior vice president of public relations for a well-respected company, what would you do if your product suddenly caused thousands of your customers to become ill? How would you assure […]

How to Avoid a Questionable Professional Reputation

Posted At: January 1, 2008 10:08 AM by Amy Kassis Anyone in the field of public relations would agree that slander and libel—spoken and written defamation, respectively—are real and critical issues in our industry. Slander is spoken defamation and libel is written defamation. According to Christine Pfendt, CEO of Citigate Cunningham, a strategic public relations […]

Outsourcing to Hire

Posted At: January 1, 2008 10:07 AM by Christina Coston Finding the right person for a high-paying public relations job is sometimes hard to do. Public relations consulting firms can help in this difficult process. One of the firms that are hired by corporations, nonprofit organizations and universities to fill senior-level positions is Heyman Associates. […]

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