Published on December 10, 2023, 2:32 p.m.by Katherine Williams. “Dancing with the Stars” is the most famous ballroom dancing competition show on American TV with over 32 seasons so far. You may be wondering, how do TV shows establish longevity like it has? A good PR team is crucial in establishing a consistent brand presence in the […]
Published on December 8, 2023, 10:32 a.m.by Katherine Williams. It’s no secret that Mariah Carey is the queen of Christmas. Every holiday season, her hit song “All I Want for Christmas Is You” continues to top charts 29 years after its initial release. According to The Economist, the song earns Carey approximately $2.5 million in royalties each year. Why […]
Published on December 7, 2023, 6:28 p.m.by Carsyn Smiling. Early access The holiday season is rich with countless traditions. The day after Thanksgiving, better known as Black Friday, is no exception. Black Friday has been a United States shopping phenomenon for decades, but shoppers are learning not all traditions are timeless. Named after its lasting effect on […]
Published on December 4, 2023, 3:47 p.m.by Alison Reed. Geno Schellenberger is a successful Gen Z communicator and professional who has become an inspiration to aspiring practitioners and current professionals alike. As the founder of the Breaking and Entering Media company, consisting of the “Breaking and Entering Advertising” podcast, Schellenberger connects with various professionals across […]
Published on December 4, 2023, 11:47 a.m. by Caroline Raley. Rachel Zegler, acclaimed as the lead actress in the highly anticipated film “The Hunger Games: The Ballad of Songbirds and Snakes,” has staged a remarkable resurgence in the public relations sphere. Prior to her involvement in this project, Zegler faced significant scrutiny after being cast […]
Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie” movie, the franchise created strategic partnerships, social media campaigns and utilized various forms of media worldwide to propel the “Barbie” movie to viral success. Original […]
Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact, for the past 100 years, the Walt Disney Company has been highly regarded for its innovation in entertainment, music, branding and connection with the public. In honor of the 100th anniversary […]
Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets the eye. Understanding the brand’s story Rebranding is an intricate […]
Published on November 27, 2023, 3:24 p.m.by Shaley Brown. 101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and the nation’s largest Greek community. Known for the best college […]
Published on November 17, 2023, 7:56 p.m.by Chloe Petro. When most people think of public relations, they think of press releases, PR unboxing hauls or celebrity PR failures. While public relations encompasses those things, it also plays vital role in more industries than people realize. One place people may not think to find public relations is in […]
