Published on April 16, 2024 at 10:23 a.m. by Anne Smith. At the start of every year, people all over the world set New Year’s resolutions as a challenge to better themselves. Because New Year’s resolutions are meant to be practiced over the length of one year, only 9% of Americans achieve their stated goals. […]
Published on April 12, 2024 at 5:49 p.m. by Halston Seton. When a person becomes a public figure, it can be difficult for them to navigate how to maintain a private life, especially in a crisis. Because the ethical line is so blurred for public figures’ privacy, most of their crises become exposed quickly, and […]
Published on April 10, 2024, 1:54 p.m. by Jackson Olmstead. Someone who is never satisfied with the status quo, someone who is obsessed with telling the story of something they’re passionate about, and someone who is ethical and responsible. These are hallmarks of a public relations professional — these are also hallmarks of Richard Rush. Rush, […]
Published on April 9, 2024, 11:19 a.m. by CamiLee Downey. Each spring, PRWeek awards leaders in the communications industry for excellence in the field. This year marks the 25th year of the PRWeek awards, and they stand to recognize the best of the best in the industry. One alumna from The University of Alabama (UA) — […]
Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent through the increase of social media platforms. These platforms give influencers, brands and celebrities a new way to connect with users as they consume content. […]
Published on April 8, 2024, 11:35 a.m. by Jackson Olmstead. “Oh that’s not–” is a quote that has recently become ingrained into the vocabulary of TikTok users around the world. The phrase, a reference to a co-host’s response to Kelly Osborne’s racist comments on “The View,” surged in early 2024 as a social media trend. Users […]
Published on April 4, 2024, 6:05 p.m. by Anne Smith. You’ve probably fallen for April Fools’ jokes played on you by a friend or family member, but were you pranked by a brand this year? The concept of brands partaking in April Fools’ Day is not a new one. In 1996, for example, Taco Bell […]
Published on April 3, 2024, 4:14 p.m. by Alexis Anderson. TikTok is one of the most popular social media platforms with nearly 1.6 billion active users as of January 2024. It is also used as a channel for PR and advertising, allowing brands and public figures to interact with their audiences in a new way than they […]
Published on April 2, 2024, at 5.48 p.m.by Stephanie Smith. Platform Magazine and Capstone Agency alumna Kristen Ellis has been in the public relations agency world for nearly eight years, having a successful career in account management after graduating from The University of Alabama in 2016. From day oneEllis knew she wanted to come to The University of Alabama […]
Lauren Bingham Lauren Bingham Design Director Hometown: Dallas, Texas Major/Minor: Public Relations/Data Applications and Technology Academic Achievements: President’s List (Fall 2020, Spring 2021), Dean’s List (Fall 2021-Present) Jobs, Internships & Other Achievements: Assistant Director of Creative Media — Capstone Agency (Fall 2022–Present), Creative Media Director — Church at the Oaks (January 2022-Present), Fitness Instructor — True40 Fitness Studio (Fall […]
