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Interviewing 101

Posted At: April 23, 2012 2:00 PM by Lauren Cuervo I have applied to every job I can find that is even remotely related to the communication field, everything from hotel concierge to sales representative. The job search and some of its resulting interviews have

The True Salesperson: Business versus Communication

Posted At: April 20, 2012 7:00 PM by Kera Cottingham It’s about the time of year when soon-to-be graduating seniors are scouring the job market for the position that will grow into their perfect career. For certain students that means the pursuit of the ultimate

Are You Absolutely Necessary?

Posted At: April 18, 2012 2:30 PM by Katie Brazeal As communications professionals, what is there to be learned from the Olbermann catastrophe? And how do you prove that you are, in fact, indispensable?

Olympic-Sized Opportunity for Sponsorships

Posted At: April 18, 2012 1:00 PM by Savannah Bass What does it really take for a sponsor to become a part of the festivities and incorporate its product or service into the mainstream content of the Olympics?

The Rerelease Revolution

Posted At: April 17, 2012 9:00 PM by Katie Kallam The rerelease of classic films in 3D is a growing trend in Hollywood. In the year 2012, four movies will be released in 3D, and not just by Disney. Beauty and the Beast, Star Wars

Making a Worthy Investment: Interpersonal Relationships in PR

Posted At: April 15, 2012 12:45 PM by Margaret Bishop A quick hello on the elevator, a short tweet, a brief phone conversation: these are all everyday interactions that we have with colleagues, friends and clients. It is always a strength to be friendly and

Nonprofit’s True Profit

Posted At: April 13, 2012 10:00 AM by Rachel Childers For many budding PR pros the thought of nonprofit communications is frightening. They hear the word “nonprofit” and think of hot, crowded offices with barely enough money to buy toner, or they think about changing

Remembering Tragedy

Posted At: April 12, 2012 3:15 PM by Katie Kallam. City leaders face a distinct public relations challenge following community tragedies. They must acknowledge and honor the tragedy that has occurred while remaining relevant to national media, even years after the event. But just what

Prevent a Dent in Your Event

Posted At: April 12, 2012 3:15 PM by Brian Haight Planning and hosting an event can be the most stressful part of a PR professional’s job. These occasions can either be a breeze or so chaotic that it makes you want to pull your hair

Instant Ancient History

Posted At: April 11, 2012 2:30 PM by Anna Ellis Rather than consistently reporting stories with elements of newsworthiness, such as relevance, timeliness and prominence, the 24-hour news cycle is infamous for reporting on trendy topics and sensationalism. This biased agenda setting creates unnecessary drama

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