Skip links

Making e-Books Work for Your Brand

Posted At: September 18, 2012 3:39 P.M. by Julia Gardial Using e-books to promote the ideas of your brand is unexpected, but effective. By contributing a higher volume of information to its brand-audience conversation, a company gives the public more to talk about and consider.

How Rush Has Impacted My Professional Career

After all, as aspiring young professionals, we are kind of “rushing” ourselves into the professional PR world. As I thought more about it, I realized that I am once again the girl going through rush. How I present myself and how I can carry on

Not So Super PACs

Posted At: September 13, 2012 12:57 P.M. by Shelby Calambokidis The landscape of elections is bound to change if super PACs, which are allowed to accept unlimited contributions from an undisclosed list of donors, are in the driver’s seat. Corporations now have the ability to

Technology in Meetings: Productive or Distracting?

Posted At: September 12, 2012 2:20 P.M. by Grace Roberts While many of us have an impulse to constantly stay connected, it’s important to unplug and be aware of our surroundings.

Not Another Penn State Story

Posted At: September 11, 2012 7:30 A.M. by Kristin Nelson Penn State hired Edelman, the world’s largest public relations firm, to restore its reputation. Those of us in the field of public relations can benefit by studying and monitoring Edelman’s plan for restoration.

The Determined Intern

Posted At: September 5, 2012 2:42 P.M. by Jessica Colburn I learned very quickly that life as an intern is quite different from life as a college student leading multiple student organizations. As an intern, we are not the ones who make the call. We

How Valuable Is Your Social Media Training?

How Valuable Is Your Social Media Training?

Posted At: August 6, 2012 3:04 PM by Julia Gardial Many undergraduate and graduate programs are doing great things with management and general PR theory, but how do we dive deeper? How do we make sure that the investments we make in education will pay

Faceoff: Facebook in the Classroom and the Workplace

Posted At: July 12, 2012 3:04 PM by Julia Gardial As social media becomes more deeply integrated into our lives than ever before, it’s important to use college as a time to train for professional habits.

Educator Spotlight: Mihaela Vorvoreanu, Ph.D.

Posted At: May 17, 2012 12:36 PM by Mariah Fairweather Dr. V has spent much of her career as a PR scholar. She has done some consulting on the side, but most of her work is related to PR research, scholarship and teaching. Currently, she

Return to top of page