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LUV at First Flight

LUV at First Flight

Published on April 18, 2017, at 11:00 a.m. by Clara Balestrieri. As you’re sitting at your computer and planning your next trip, what do you look for specifically? Low fares? Layovers? Airlines? Of course, we take all of those things into consideration, but there is

How Nonprofits Profit from CreateAthon

How Nonprofits Profit from CreateAthon

Published on April 18, 2017, at 11:00 a.m. by Meredith Folsom. Nonprofits face a challenge when it comes to promoting their specific advocacy or social cause. This is often due to a lack of funds that nonprofits have; the little funds nonprofits collect are put

United We Fall

United We Fall

Published on April 12, 2017, at 5:04 p.m. by Josh Downey. United Airlines is currently facing a crisis that will be remembered by all public relations professionals. Security guards forcibly removed a customer from a flight leaving from Chicago and heading to Louisville, Kentucky, on

Public Relations and Politics: Tied Together

Public Relations and Politics: Tied Together

Published on April 10, 2017, at 1:25 p.m. by Josh Downey. The past few years of American politics have been interesting to say the least. Scandal after scandal, along with the introduction of the terms “fake news” and “alternate facts,” have made for quite an

The Drive Behind the Dream

The Drive Behind the Dream

Published on April 10, 2017, at 8:22 a.m. by Tristen Gell. “All our dreams can come true if we have the courage to pursue them.” — Walt Disney  The Walt Disney Company teaches children to dream big. From a young age, Alyse Goodwin had a

The Influence of Self-Branding

The Influence of Self-Branding

Published on April 6, 2017, at 6:52 p.m. by Briana Borcic. Cameron Dallas, Taylor Caniff, Nash Grier, Jenna Marbles. You may recognize these names from your favorite social media platforms like Instagram, Vine, YouTube and Twitter, among others. What sets these big names apart from

Products in Disguise

Products in Disguise

Published on April 6, 2017, at 6:47 p.m. by Julia Cione. Almost every time I watch movies with some of my PR friends, we blurt out “product placement” when we see specific brands on screen. It makes us laugh because we know there was a team

Keep It Local

Keep It Local

Published on April 5, 2017, at 7:35 a.m. by Terrika Woods. As communicators, we are taught the value of keeping up with current news and trends. Some people keep up with major news outlets, and others read the latest from fashion bloggers. We live in

Our Future’s Most Promising

Our Future’s Most Promising

Published on April 5, 2017, at 1:20 p.m. by Kahla Anderson. The American Advertising Federation awards the “Most Promising MultiCultural Student” award (MPMS) every year to the top 50 students in the country. Students can be advertising or public relations majors. The program consists of

The Presidency PR Transition

The Presidency PR Transition

Published on April 5, 2017, at 12:06 p.m. by Briana Borcic. President Donald J. Trump’s inauguration may have opened a new door for public relations. Over the past year, President Trump has taken the media by storm and has betrayed all social norms when it comes

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