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What Did She Do? A Look at Taylor Swift’s Promotion Strategies

What Did She Do? A Look at Taylor Swift’s Promotion Strategies

Published on Sept. 29, 2017 at 5:12 p.m. by Mallory McDonald & Hope Todd. What Did She Just Do? A Look at Taylor Swift’s Promotion Strategies In the music industry, certain singers fade away after one single, while others become trailblazers setting the tone for

Social Media: Food Truck Edition

Social Media: Food Truck Edition

Published on September 27, 2017, at 3:31 p.m. by Hyland Stockton. It is hurricane season. Several states have been affected, and it looks like one is headed to your area. In addition to this fear, evacuees are coming to your hometown. You know you want

Ethics & the Environment

Ethics & the Environment

Published on September 27, 2017, at 7:35 p.m. by Hope Runyan. Within the past 10 years, we’ve seen a change in how companies operate. Across the globe, they have made the shift to a more environmentally sustainable way of working. Why? In today’s market, consumers

Conquering Your Fear of Public Speaking

Conquering Your Fear of Public Speaking

Published on September 26, 2017, at 7:48 p.m. by Rachel Tomchin Fear comes in different forms. Whether it’s of snakes, heights or death, it can seem inescapable. However, there are ways to manage these anxieties and techniques to work around them. While many fears are

What to Write in Your PR Blog

What to Write in Your PR Blog

Published on Sept. 20, 2017, at 10:19 a.m. by Brie Carter. Is your blog a dud? Can’t think of anything to write about? When a company, nonprofit or agency has an active blog, it shows true interest in being heard. It’s one of the cheaper forms

The Black, White & Gray Areas of Lying & Deception In PR

The Black, White & Gray Areas of Lying & Deception In PR

Published on September 19, 2017, at 5:27 p.m. by Mallory McDonald. Lying and deception seem like black and white subjects — clearly defined as right or wrong. However, in a field like public relations that relies greatly on public image and client satisfaction, lying and

Free(dom) Music

Free(dom) Music

Published on Sept. 18, 2017, at 3:23 p.m. by Jessie Banks. If you have ever been to a major city, there is a good chance you’ve seen at least one struggling musician on the sidewalks. In New York City they come in the form of

The Power of Nostalgia

The Power of Nostalgia

Published on Sept. 15, 2017 at 1:15 p.m. by Elizabeth Selmarten. It’s quite apparent that most of the younger generation today finds a nostalgic connection toward the 2000s, 1990s and 1980s. From Harry Potter milestones to Buzzfeed Rewind Quizzes to the return of mom jeans and chokers,

To Be an Everyday Wonder Woman

To Be an Everyday Wonder Woman

Published on Sept. 14, 2017, at 10:35 a.m. by Elizabeth Selmarten. The latest superhero box office hit, “Wonder Woman,” is something I find to be truly wonderful. Patty Jenkins’ “Wonder Woman” film not only makes its mark as a blockbuster with at least $615 million

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