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A Seasonal Balance Between Work and Life

A Seasonal Balance Between Work and Life

Published on January 15, 2018, at 4 p.m. by Hyland Stockton. From meetings to deliverables to outside obligations, life can be extremely hectic, especially for people in public relations. Often jobs will even list “able to work nights and weekends” as a requirement. This means

The President Stole Your Land (But Not Your PR)

The President Stole Your Land (But Not Your PR)

Published on January 11, 2018, at 10:32 a.m. by Hope Runyan. Monday, Dec. 4, 2017: The president of the United States slashes the size of two national monuments in Utah by almost two million acres. Bears Ears National Monument and Grand Staircase-Escalante National Monument were

Your Secret Sauce to That Dream Job

Your Secret Sauce to That Dream Job

Published on December 21, 2017, at 8:12 a.m. by Grace Turner. Forget dropping your application into the black hole that is the corporate job portal, and remember the secret sauce to getting your dream job: a referral and a powerful personal value proposition (PVP). You

A Balancing Act: Perfecting Personal Brands

A Balancing Act: Perfecting Personal Brands

Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations professionals need to distinguish themselves from other, highly qualified professionals

Branding the American College Experience

Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek organization to which one belonged, or a vision of an

Controversial Cooperation: The Ethics of Dealing with International Clients

Controversial Cooperation: The Ethics of Dealing with International Clients

Published on December 21, 2017, at 8:00 a.m. by Grace Turner. Last year, the Kremlin announced that it’s seeking a new contract with a Western public relations firm to improve Russia’s image abroad. Considering recent headlines of Russia’s interference in U.S. affairs, one might view

Not So Short and Tweet

Not So Short and Tweet

Published on December 18, 2017, at 1:47 p.m. by Parker Rocco. On September 26, 2017, Twitter announced that the social media platform will now allow users to compose longer tweets. In fact, the length of one tweet has doubled. Now, Twitter users have the opportunity

The Complex Legacy of Early PR Leader Ivy Lee

The Complex Legacy of Early PR Leader Ivy Lee

Published on December 15, 2017, at 7:25 a.m. by Grace Turner. Ivy Lee: founder, pioneer and trailblazer of public relations. We study him and other PR giants, such as Edward Bernays, Arthur Page and Betsy Plank, for their contributions to our field. However, we must

Celebrity Rebranding 101

Celebrity Rebranding 101

Published on December 15, 2017, at 7:20 a.m. by Lexi McKenzie. Celebrities have been rebranding themselves for years but lately, public figures seem to be changing up their images left and right. The popularity in rebranding begs the question, what exactly goes into the rebranding

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