Alabama Athletics: The Balance Between Branding and Humor
Published on Dec. 12, 2024 at 3:53 p.m. By: Jane Blissett The bar is high for Alabama Athletics — with national championships in multiple sports, elite players and coaching staff,
The Social Media Playbook for Small Businesses
Published on Dec. 2, 2024 at 4:36 p.m. By Lisé Badeaux. Social media has become an essential tool for small businesses to build brand awareness and connect with their audiences.
The Underlying Value of Financial Comms
Published on Nov. 21, 2024 at 1:38 p.m. By Rhodes Reddick. When considering potential careers for a public relations degree holder, most preprofessionals don’t consider Wall Street as a possible
Small Teams, Big Results: The Personalized Power of Boutique PR Agencies
Published on Nov. 20, 2024 at 7:28 p.m. By Megan Renzi. It is often said that there is no single approach to public relations, as the definition of PR is
From Pitch to Partnership: Fostering Genuine Connections in PR and Journalism
Published on Nov. 19, 2024 at 12:01 p.m. By Braden Barksdale Forming strong relationships with journalists is a necessity for public relations professionals. Without a cohesive relationship, journalists would scramble
Building Trust in Health Care Brands: PR Strategies to Improve Reputation and Patient Loyalty
Published on Nov. 14, 2024 at 5:47 a.m. By Macy Barshick. Building trust is essential in health care. Patients put their health and often their lives in the hands of
Extra! Extra! Read All About It: The Print Media Comeback
Published on Nov. 12, 2024 at 11:52 p.m. By Victoria Donato. Over the years, in the ever-evolving digital age, print media has slowly been losing its power. Not many people
Runway to Real Life: The PR Implications of Celebrity Style
Published on Nov. 11, 2024 at 4:17 p.m. By Jane Blissett. The state of pop culture today includes a strong infatuation with celebrities. Fans want to know celebrities’ every move,
The Dynamic Duo: Events and PR
Published on Tuesday, Nov. 5, 2024 at 11:13 p.m. By Braden Barksdale. Events and public relations can go hand in hand. Many companies are using both industries to increase their
Crisis Management: Key Takeaways from PR Disasters in the Digital Age
Published on Oct. 28, 2024 at 4:16 p.m. By Macy Barshick. In today’s digital world, crisis management is more crucial than ever. Information spreads at an unprecedented speed, and false