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Making a Mark Like Maker’s

Posted At: March 1, 2013 8:45 A.M. by Casey Rogers You may have read about the popular bourbon titan, Maker’s Mark, and the backlash in response to the company’s announcement to reduce the alcohol content. This media attention might become a public relations nightmare; however, it

Virtual Agencies — The Real Deal

Virtual Agencies — The Real Deal

Posted At: March 1, 2013 8:45 A.M. by Lindsey Green Virtual, or cyber, agencies are on the rise as possibilities on the Internet increase each and every day. By minimizing overhead costs, these agencies are able to offer lower rates to their customers. Many virtual agencies are

Get Your Message. Get Your Message Out. Do Good.

Get Your Message. Get Your Message Out. Do Good.

Posted At: February 28, 2013 7:00 P.M. by Taylor Hodgkinson Rena Pederson’s accolades include the likes of appearing on Oprah for her ‘What’s Next?’ book, serving as vice president and editor of the editorial page of The Dallas Morning News for 16 years, being a

Skeletons in the Closet: Avoiding Te’o and Armstrong’s Mistakes

Posted At: February 27, 2013 9:02 P.M. by Grayson Martin The age-old adage, “if you tell the truth, you don’t have to remember anything,” has never been more true than it is now with the multiple cases of deceit leading to image meltdowns. We are

Public Affairs: Connecting Government to its People

Posted At: February 25, 2013 9:42 P.M. by Martina Kaiwi Did you ever dream of working for the government as a child? This is not the case for many of America’s youth. We dream of becoming actors, athletes and artists – a life catered to fame

The Hackers Have It Their Way

Posted At: February 25, 2013 3:02 P.M. by Haley Clemons It makes a difference. The little blue check mark placed securely next to the organization’s name on Twitter adds both validity and credibility to the account owner’s words. In 140 characters or less, a company

Keys to Student Success

Keys to Student Success

Posted At: February 21, 2013 3:02 P.M. by Grayson Martin The public relations field is at a point where it is constantly being influenced by changing technology and strategies in communication. All that modern PR students can hope to understand about this ever-changing profession is

Out-of-the-Park PR

Out-of-the-Park PR

Posted At: February 20, 2013 2:42 P.M. by Jessica Ruffin The smell of freshly mown grass fills your nose, mixing with the thud of shoulder pads colliding against one another. The sound of Air Jordans squeaking on the waxed floor becomes muffled by the growing noise

Work Hard, Play Hard?

Work Hard, Play Hard?

Posted At: February 20, 2013 1:55 P.M. by Caroline Murray Yesterday, my boss called me into her office and we watched this. One of my current jobs is working as a marketing assistant at an accounting firm. The firm is in the process of transitioning

The Nashville and Florence Scenes: Creating Music Conversations

The Nashville and Florence Scenes: Creating Music Conversations

Posted At: February 19, 2013 12:40 P.M. by Claudia Calhoun Take one step onto Broadway Street in Nashville, Tenn., then stop and listen. Music floods your ears no matter what season, month or day it is. No style is off limits and neither is the

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