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Buycott: An Application for Principled Buying

Posted At: August 28, 2013 2:20 p.m. by Karly Weigel Finding an iPhone application that proves to be shocking or new is rare. Buycott, an emerging iPhone app, has captivated consumers’ attention and caused companies to reevaluate their public stances. The app’s motto could not be more fitting: “Buycott

Planning Your Perfect Vacation

Posted At: August 9, 2013 4:15 p.m. by Aime O’Keefe Ten years ago vacation planning and booking were left to the niche market of travel agents. Travel agents were given exclusive complimentary passes to luxury resorts and hotels to bribe and sway clientele to book

Trial and Error

Posted At: July 19, 2013 4:40 p.m. by Gillian Richard Internships are a crucial component to not only your résumé, but also to growing as a PR professional. These experiences are an outlet to make mistakes, learn from them and become more seasoned at handling crises.

Brands That Rock Hard

Posted At: July 11, 2013 at 3:00 p.m. by Martina Kaiwi Brand consistency is an essential survival tool for organizations located around the world. As for Hard Rock Cafe and its more than 175 locations in 55 countries, the company believes its success not only relies

Post-Secondary PR

Posted At: July 1, 2013 9:50 a.m. by Gillian Richard Public relations can be applied in almost any industry, company or context. The world of higher education is no exception to this rule. In fact, college is the ideal location for PR to be put

Building a Brand: Rebecca Gordon’s Buttermilk Lipstick

Building a Brand: Rebecca Gordon’s Buttermilk Lipstick

Posted At: June 20, 2013 2:30 P.M. by Casey Rogers It is harder than ever for professionals to set themselves and their careers apart from those around them. Success is now measured not only by one’s career accomplishments, but also by one’s personal brand. Because ever-emerging

Leaving Your Mark Through Personal Branding

Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools in harnessing the true power of public relations. For many PR professionals, discovering and creating this very type of branding has

New Tricks, Old Dog: World War II Communications

New Tricks, Old Dog: World War II Communications

Posted At: June 5, 2013 1:40 P.M. by Gillian Richard Communication is constantly changing. With each new step, it appears that we leave our old ways behind. Effective communicators should never forget to look backward, however, because there are lessons to be learned from the

When the Boss Slips Up…

Posted At: May 21, 2013 8:30 a.m. by Lindsey Green Although the PR team for any high profile public figure or institution is probably accustomed to busy schedules and hectic lifestyles, no amount of careful planning can prepare them for when the boss says something inappropriate.

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