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Remembering Tragedy

Posted At: April 12, 2012 3:15 PM by Katie Kallam. City leaders face a distinct public relations challenge following community tragedies. They must acknowledge and honor the tragedy that has occurred while remaining relevant to national media, even years after the event. But just what

Millennial’s Ethical Challenge: Changing the Stereotype

Posted At: April 4, 2012 3:00 PM by Mariah Fairweather For the past few years the millennial generation has been criticized for their lack of work ethic. The first to come of age in the new millennium, this generation encompasses people born between 1980 and

Skittles' Catch 22

When you Google Skittles, you may expect to see the iconic red bag full of the bright, fruit-flavored candy to show up or maybe the newest slogan “Experience the Rainbow”. Instead, if you Google Skittles today, you will most likely see headlines of death and

Passwords for Paychecks

Posted At: April 1, 2012 9:30 AM by Savannah Bass “Would I relinquish my privacy in order to get a job?”

Music PR: Making the Next Big Hit

Certain songs manage to become the next music chart toppers. These songs, deemed “hit songs,” begin as any other low-ranked composition, but through the elbow grease of PR and publicity, a few privileged tunes climb the Billboard ladder.

Local Musicians: Drumming Up Their Own PR

Posted At: March 28, 2012 2:15 PM by Katie Brazeal and Katie Kallam In today’s world of social media, reality TV and personal technology, it’s becoming harder and harder to stand out. Local bands face the unique challenge of becoming their own public relations professionals.

It Takes LessThanUThink to Reach Your Target Audience

Posted At: March 26, 2012 4:30 PM by Brian Haight and Savannah Bass Changing the public’s perception, whether it’s about a client or a societal norm, is one of the key functions of public relations.

To Skype or Not to Skype?

Posted At: March 26, 2012 2:00 PM by Kera Cottingham The PR profession is ever changing, constantly causing students to buy new editions of books each year and PR professionals to brush up on the latest trends. But one new trend, the Skype interview, has

Kony 2012: Becoming Famous

Posted At: March 25, 2012 8:30 PM by Ashley McDaniel The main purpose of this viral PR campaign is to inform millions about the horrible injustices perpetrated against humanity taking place in Africa and what we can do to help.

PR Lessons from the 2012 Presidential Race

Posted At: March 21, 2012 2:30 PM by Katheryn Rivas, Online University, Contributing Writer If you’re not much interested in the politicking you can learn from presidential candidates, you should at least take some time to examine the impressive array of PR tactics that they

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