The Legend of the Octopus

Published on June 6, 2017, at 8:02 a.m. by Kenzie Winn. Hockey is a sport quite unlike any other. From the all-out brawls to the wild fans, hockey is always sure to provide an entertaining show.…

Technology and Public Relations: Improving the Industry

Posted on April 18, 2016, at 6:50 p.m. by Kenzie Winn. Technology. What associations come to mind when reading the word? The word “technology” is jam-packed with connotations. My thoughts are flooded with the days…

Too Soon, Chipotle, Too Soon

Published on April 6, 2016, at 4:30 p.m. by Leah Tobak. As many of us know, Chipotle Mexican Grill has spent the past six months recovering from a major PR crisis due to multiple E.…

SeaWorld Sees the Light

Published on April 5, 2016, at 10:45 p.m. by Leah Tobak. SeaWorld recently announced the immediate and complete cessation of Orca (killer whale) breeding in their captivity. This ongoing battle has persisted for years among…

#BringBackTheBees

Posted on March 22, 2016, at 8:45 a.m. by Morgan Martin. What’s all the buzz? General Mills Canada is building a hive of support for the declining pollinator population worldwide. It’s important now more than…

The White House’s Major Key to Success

Posted on March 11, 2016, at 2:45 p.m. by Morgan Martin. So what does our 44th president have in common with the somewhat out-of-date rapper DJ Khaled? One word: Snapchat. Snapchat has evolved significantly since 2011.…

Reputation in Education

Published on March 9, 2016, at 8:30 p.m. by Kenzie Winn. Years ago, school public relations was about conveying positive messages and gaining community support through a one-way form of communication. However, as the development…

Where are the men at?!

Posted on March 2, 2016 at 9 p.m. by: Kelley Breeding Being in the public relations program at The University of Alabama, it’s hard not to notice the lack of men in the classroom. This…

Taxi Tales

Posted on February 16, 2016, at 9:35 p.m. by Shelby Bonner. In a valiant effort to make the cabs of Australia better, the Victoria Taxi Association hired a PR firm to save the day. Only,…

How Storytelling Captivates and Inspires

Posted on February 11, 2016, at 12:30 p.m. by Mackenzie Lyng. In April 2011, creator of TOMS shoes, Blake Mycoskie, asked the world a question: Will everyone go barefoot? From this question, Mycoskie started One…

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